As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one negative one to lose it.” With this statement in mind—and 21st century technology—let’s talk about reputation management in 2013. Here are a few questions to start you thinking:
- Do you know your online reputation?
- Are there any negative reviews about your practice on the Internet? If so, do you have a procedure for handling these reviews?
- Do you have a proactive reputation management program in place to inoculate your practice against negative reviews?
- Have you considered the impact that positive reviews will have on your practice’s reputation?
What is Online Reputation Management?
Click here to read the entire article