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Physical Therapy Blogging – E-rehab in the Top 50

We are honored to be recognized as one of the Top 50 physical therapy blogs by Feedspot.com .

 

I thought this would be a good time to talk a bit about physical therapy blogging.

I see a lot of PT blogs and most of them die a rapid death.

The owner/practice marketer realizes that it takes a lot of time to create quality blogs post on a regular basis.

Others that blog on an ongoing basis don’t seem to have the strategy of “blogging with purpose”.

Blogging with purpose means creating blog post that are:

  1. full of quality information that visitors to a PT website might find useful,
  2. original content that isn’t copied from some other website or a graphic someone grabbed from Pinterest,
  3. representative of the services you provide (no point in blogging about personal training if you don’t do it),
  4. optimized for the search engines.
  5. good content to be shared on your social media properties

Too many times I see blog posts that aren’t original, don’t have the target audience in mind, and simply wouldn’t be of interest to physical therapy patients.

Ask Yourself These Questions…

When marketing, Dan Kennedy says you need to fulfill three requirements: market, message, media and they must match.

There are three main keys to your success in Magnetic Marketing.

  • Message: Without the right message, you are going to be in trouble. Most people do not have a well-crafted message…
  • Market: The second thing is making sure you are actually marketing to the right people..
  • Media: The third piece of the triangle is media. You need to have the right message and it has to be delivered to the right market via the right media.

Think of it as a triangle with message, media and market at each corner. All three of these must be working together synergistically for you to get the greatest impact that you can from your marketing  

Reference: http://dankennedy.com/images/PDF/MagneticMarketing_FR.pdf

Summarizing the Concepts of Physical Therapy Blogging

  1. Make sure you are writing for a specific audience that can use your PT services.
  2. Make sure you message is value-packed and entices people to take the next step in your funnel.
  3. Make sure you are using the right media…blogging can be the right media to use especially if your posts rank on the search engines.
NOTE: a good example of a blog post that you might want to write is a post with the title: Lower Back Pain Treatment in *Your City*.  If this post ranks on Google, then people that are looking for lower back pain treatment in your area just might read it and take the next step, i.e. call you.

Looking for someone to blog with purpose for your practice?  Give us a call at (760) 585-9097.

Responsive Physical Therapy Website Designs from E-rehab

responsive physical therapy website designs

E-rehab.com is proud to announce its new offering – fully responsive physical therapy website designs.

Physical Therapy Websites for All Screen Sizes

What is a responsive website design?  Smashing Magazine defines it as follows:

“Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media.”
Reference: https://www.smashingmagazine.com/2011/01/guidelines-for-responsive-web-design/

For Smartphones

A responsive website is one that automatically responds to the size of the device that is requesting it.  In other words, if a smartphone user visits an E-rehab responsive website, it will be sized and optimized for an exceptional experience on that user’s smartphone.

Unlike other mobile optimized websites, E-rehab applies Quick Access Technology to site designs and development.  This allow patients to quickly find the links and actions they are interested in like:

  • Click to Call,
  • Map a Practice Location,
  • Social Media functions, Quick Appointment Request,
  • and more.

For Tablet & iPad Users

If a tablet or iPad user visits an E-rehab responsive website, the website will automatically resize and reformat itself for an exceptional user experience on the tablet.

 

For Desktop Computer Users

Likewise, if a desktop computer user visits the web address of an E-rehab website, the desktop version is displayed.

An E-rehab responsive website provides prospective and current patients with the best user experience thereby increasing the likelihood that the visitor will pick up the phone and call the practice or submit a digital appointment request through our specialized and secure appointment request system (no other provider offers this at our price point).

The Latest in Web Design and Development Technology at an Affordable Price for Any Physical Therapy Practice

To learn more about how we can help you out, give us a call at (760) 585-9097.

What Sets Us Apart from the Rest?
Almost 15 Years of Experience, PT Owned, and We Do All the Work for You so You Can Treat Your Patients and Run Your Practice!

Physical Therapy Local SEO – The Keys to Ranking Well

physical therapy seo
For small businesses, showing up on the first page of Google is a must – showing up in the Google 3-pack, local stack, or snack pack can be the difference between significant new business and merely surviving.

For example, one client of mine Metro Physical Therapy, used to show up for the search physical therapy Garden City .  They reported that during some months a significant percentage of their business came from patients finding their listing on Google, seeing the great reviews, and then calling them.  Unfortunately, with recent changes to the Google algorithm, their rankings in the local stack have slipped.

SEO is a Fluid Process – Google is Always Changing

All Google services change as Google finds ways to make search better and, and yes, to make more money.

As such, they are always updating their search algorithm that determines which position your website ranks at for a given search phrase.  Over the years, there have been names given to their algorithm updates – Panda, Penguin, Hummingbird, Pigeon, and Opossum (hence the animals in the graphic above 🙂

There are a handful of factors that Google uses to decide which physical therapy websites to show when a person searches for “physical therapy town name” (e.g. physical therapy in Garden City).

While we have previously shared our thoughts on reviews, today I want to talk about the keystone of local search engine listings – a Google My Business Page (GMB page).

There’s a lot of recent news about the GMB page and its disassociation with Google+, but for now GMB page data is still vital information that feeds to Google Maps and even in some of the experimental versions of the results that people see in the on a live search results page.  Components of a GMB page, things like ratings and reviews, will continue to be important and a ranking factor.

The presence of the Google Maps data also in mobile searches makes GMB page data increasingly important for most local physical therapy practices. I have a client in 60% of their current traffic on mobile devices such as iPhones and Android phones.

Make no mistake about it.  The combination of Google My Business data and the number of patients that do mobile search can have a significant impact on your practice.  Survey companies like ComScore recently reported that 78 percent of local-mobile searches resulted in an immediate offline purchase.

There’s little chance of showing up for local searches unless you claim and optimize your GMB page first.

A little Google My Business housekeeping

There’s a pretty good chance that you have a Google My Business page that already exists in the Google My Business database of local businesses.

  • Last but not least, believe it or not, we’ve found that one way (sometimes only) way to interact with Google My Business is via Twitter – that’s right – put your questions and requests in here: https://twitter.com/GoogleSmallBiz

Now that we’ve discussed a few housekeeping points (some people do have a number of duplicates), let’s get to the optimization process.

Optimizing Your Physical Therapy Google My Business Page

So, you found your page and now you are ready to make it as good as possible to improve your chances of ranking as well as provide appropriate data for Google Maps and most important, for prospective patients that are looking for you.

Here are some things you should consider:

  • Are Name, Address, and Phone the same (exactly) as you have on your website?
  • Is the category precise – i.e., Physical Therapy Clinic, Physical Therapist, etc.
  • Have you written a keyword rich description?
  • Is your website listed in the profile?
  • Have you added relevant images of the outside of your business, inside, and some action photos?

Here are some cool ideas to set up your Google My Business page up the way they suggest.

Some more advanced options

Beyond the points stated above, there are some other specific ways that you can optimize your GMB page.  Before you dive into these, make sure that you have the basics in place as noted above.

  • Consider adding a Google Street View Tour of your business. Google is pushing this as it adds an incredible verification and trust element for them. Here’s an example of one we did for a local vet clinic – it’s on their home page.
  • Update images with fresh, hi-resolution images. Google will compress them as needed, but they will look much better. You can and should feature hi-res logo, exterior shots, interior shots, staff and behind the scenes work. Here’s a detailed guide to images from Google.

Are you too busy to take the time to figure all of this out yourself?

Do you have questions about your specific practice? If need some help fixing your online GMB page, you might consider one of our packages here.  For an extra fee, we can sort everything out for you.

The basics of SEO often aren’t that complex, but sometimes it makes sense to get a pro involved. After all, optimizing directory profiles over treating patients usually isn’t the best use of a PT’s time.

Either way, if you keep up your local SEO efforts and implement our tips along the way, pretty soon when someone searches for physical therapy in your neighborhood, they’ll find your practice.

 

Thanks to Our Customers – 14 Years of Physical Therapy Marketing

Just a quick thank you to our customers.  We were just awarded the “People Love Us on Yelp” Award!

BIZM_20161031_PLUOY_IGFeed_1080x1080

This January marks the official 14-year anniversary of E-rehab.com too.  

E-rehab-Team-1 E-rehab-Team-2

 

A huge thank you to our PT customers, vendors, and consultants we work with!

 

 

 

Are You Focusing on the Right Online Marketing Tactics for Your Physical Therapy Practice?

One of the biggest mistakes I see is that PT practices fail to understand the experience that patients go through when choosing a practice.

If you want to make an easy tactical change to your marketing in 2017, focus on the middle and end of your funnel.

I hope this infographic will help:

physical-therapy-online-marketing

Blueprint: More Physical Therapy Referrals from Physicians

There is a systematic way to generate more referrals from physicians.  Here’s the simple blueprint we’ve used to generate more physical therapy referrals from doctors:

physical therapy marketing - generating more physical therapy referrals from doctors

Blueprint on How to Generate More PT Referrals from Physicians

Video Marketing – It’s Within Reach of All Physical Therapy Private Practices

This is a short post but I wanted to share a few ways that physical therapists can leverage video:

Reputation Videos – create a video to feature the five-star service that you provide at your practice.

Expert Interviews – share what makes you different from your competition, in a video.

Patient Video Testimonials – written ratings and reviews are powerful, but patient video testimonials are also useful and authentic.

Video is easy, affordable, and a great way to get the message out to your community.

If you have questions, don’t hesitate to email me at dave@e-rehab.com or give us a call at 800-468-5161.

How to Add Your Physical Therapy Practice to Apple Maps

There are a number of different ways to increase the visibility of your physical therapy practice throughout the Internet, and one of the most effective moves you can make is to have it listed on various navigation sites like Apple Maps Connect. Adding your practice to Apple Maps and other sites will make it easier for prospective patients to locate you in their area and find information regarding your services that can lead them to becoming a new patient.

Here’s a step-by-step guide to adding your physical therapy practice to Apple Maps Connect:

1. Perform a Google Search for ‘Maps Connect’ 

a

Using the Google search feature, type in the term “Maps Connect,” hit enter, then click on the first search result: https://mapsconnect.apple.com/.

2. Enter Your Apple ID and Password

b

Enter your Apple ID and password in each of the designated tabs and hit enter. If you don’t have an Apple ID, click below where it says “Create one.” You will then be taken to another page to create a free Apple ID, which is a brief process that only requires some basic information like your name, birthdate and creating a few security questions.

3. Click ‘Add My Business’ 

c

After you’ve entered your Apple ID or created a new one, the next page will prompt you to begin the process of adding your practice.  To start, click where it says “Add My Business.”

4. Agree to the Terms of Use

d

Before adding your practice, you’ll need to agree to Apple’s Terms of Use. Read through the terms, tick the box that reads “I have read and agree to these terms of use,” and click “Agree.”

5. Search to See if Your Practice Has Already Been Added

e

There’s a chance your practice may have already been added to Apple Maps. To see if it’s been added yet, enter the name and location of your practice and then click “Search.”

6. Select Your Practice (If it’s Found)

f

If your practice appears in the search results, click on the business name to be prompted to the next page.

7. Claim Your Practice

g

On the next page, click “Claim This Business” on the upper right hand of the page.

8. Add Your Practice (If it’s Not Found)

p

If your practice doesn’t show up in the search results, click “Add New Business” on this page.

9. Enter Details for Your Practice

h

The next page will have you enter some details about yourself and your physical therapy practice. If your practice was already added, there may be some details entered in to begin with. If not, you will have to enter all of these details yourself.

10. Confirm Your Address

i

Apple Maps will search for the address you entered and ask you to confirm it if so that it matches the specific coordinates on their map. Click “Use Address” for the most accurate address for your practice.

11. Verify Your Phone Number

j

After you enter your primary business phone number, Apple Maps will need to send a PIN code to that number. When you’re ready, click “Call Me Now,” and they will call the designated phone number with the appropriate PIN code. Enter this code when prompted.

12. Confirm Your Business Location

k

Using a satellite image of the area surrounding your practice, drag the red pin to your building and drop it closest to the door that patients should use to enter. Once it’s dropped on the proper location, click “Continue.”

13. Enter Your Business Hours

l

Confirm the days and hours your practice is regularly open each week. When you’ve completed this section, click “Continue.”

14. Add More Details 

m

The next page will ask you to enter additional details about your practice. If you have a website, Facebook page, Yelp page or any other sites connected to your practice, enter the appropriate websites here. When finished, click “Continue.”

15. Submit Your Profile

n

Once you have successfully and accurately entered all of your information onto Apple Maps, click “Submit Now.”

16. You’ve Got a Apple Maps Listing!

o

That’s it! Once you submit your listing to Apple Maps, it will be automatically added to the site. Patients will now have an even easier time finding your practice when performing a search in their local area.

Contact Us for Additional Guidance
If you have any additional questions on the process of adding your practice to Apple Maps Connect or would like some other help with your website, E-Rehab is here to help. Contact us today to see what we can do improve your web presence and ensure that you’re getting the most out of all your online efforts

Increase Visibility and Perform Market Research via Physical Therapy Social Media Marketing

social media marketing for physical therapistst appear to be more useful on a personal level but physical therapy social media marketing can help greatly in increasing the visibility of your business.  By promoting interaction with your patients, it can also help you to perform market research.

The Aura of Authenticity About Facebook “Likes”

Since Facebook is largely an informal space, people feel free to comment on it, either positively or negatively.  And a positive Facebook comment counts for a lot more than an advertisement, because those who read it know that there was no coercion involved.  If someone “likes” a post, it’s generally because they genuinely like it, and not because they were paid to say so.  So there’s an aura of genuineness and authenticity about physical therapy references you might get via Facebook or Twitter.

Celebrity Endorsements vs. Reviews from Friends

The skeptics among us might point out that celebrities are often paid to endorse products or services online.  This is true but most of us are more likely to be swayed by what our Facebook friends tell us rather than what a celebrity might say.  This is because there are many similarities between us and our friends.  We perceive them as being at the same or only a slightly different level of attractiveness, economic class and intellectual understanding.  We pay more attention to their “likes” because they’re like us!

Coming up with a Social Media Marketing Plan

If you’re unconvinced about the role of social media marketing companies, keep in mind that you can come up with a social media marketing plan, as suggested by this Hootsuite article.  Depending on your business objectives, your social media marketing plan may include an evaluation of what your current social media accounts are doing for you, the creation of new accounts, the development of accounts you already have and the addition of new, relevant content.  Checking out what your competitors are up to can also help you to figure out where your business is going and how social media can help you to get there.

Interacting with Prospects via Social Media

Social media helps you to stay in touch with your audience.  It’s an interactive space from which you can learn what your patient prospects are looking for.  For example, if you put up an update regarding a new type of physical therapy you’re offering, it’s possible that you’ll get a number of positive or negative comments with regard to it.  Depending on what your patients are saying, you can decide whether you want to make any changes to your service.

Staying Alert to Figure Out The Tipping Point

If you stay alert on social media, you can also figure out which way the wind is blowing, before it actually gets there.  In his book, The Tipping Point, Malcolm Gladwell talks about Hush Puppies, a type of shoe that had slowly been declining in popularity.  The makers of Hush Puppies had almost decided to stop producing them when there was a sudden upswing in their sales.  Although the middle-aged, conservative demographic had stopped wearing them, they had suddenly become popular with hipsters.

Using Social Media for Market Research of “Niche” Services

What happened with Hush Puppies came as a surprise to many people.  But this is the kind of change that soon becomes noticeable via comments or likes on social media.  Although a number of people might feel the same way about a certain product or service, there might be undiscovered market segments/audiences that feel differently.  If it’s possible for your niche service to start appealing to a new demographic, social media is a great way to find this out first.  In this sense, social media is not just a marketing platform to increase sales; it’s also a great place to perform a bit of market research and change direction if need be.

Experiment with the marketing of niche services – sports performance, vestibular rehab, women’s health, tmj treatment, and more.  Run an ad, point the viewers to a page on your website about that niche service, give them something of value (this is called a lead magnet or a trust trigger product) in exchange for their name and email address, and see what happens.

Contact us for more great ideas to come up with your own social media marketing plan.

3 Statistics to Know For Successful Physical Therapy Online Marketing To Baby Boomers

physical therapy online marketing

When it comes to physical therapy online marketing, reaching the right audience is the most important component to a successful strategy. For physical therapy offices and businesses, it makes perfect sense for your physical therapy online marketing strategy to target baby boomers. As baby boomers age, they face mobility-related accidents, chronic illnesses, and other health obstacles which require short or long-term physical therapy care. So how can you go about making sure that your services are reaching this demographic locally? Here are three key facts to know–thanks to Hubspot‘s informative article on the Baby Boomer generation–that will help you improve your online marketing strategy.

Fact: 82% of baby boomers are on at least 1 social networking site.

In addition, 15% of baby boomers are on Facebook and spend at least 11 hours on the site per week. This is important to note, especially when you work on your social media marketing.

To reach baby boomers on site like Facebook, make sure that you regularly update your social media sites with news and information related to physical therapy tips and reminders to help reach current and potential clients. For example, you can post infographics about the best stretches or routines to build strength after hip surgery, or develop a series of blog posts with photos that explain various equipment, medical terms, or conditions that baby boomers commonly face. Or, start a conversation asking people informally how they’re feeling after physical therapy. It can be helpful for patients to see others respond positively after 3 months of therapy, or provide insight into what helps. Providing helpful links, starting conversations, and more are all ways to help engage with baby boomer customers, who will see you posts when you are active and engaged on the same networks.

In addition, don’t forget that site like Facebook offer ratings and reviews, which can help baby boomers find trustworthy physical therapists. Developing your social media pages will help you maintain authenticity among this demographic.

Fact: 33% of all tablets are owned by people 50 years and over.

This is important information for understanding how important mobile-responsive and mobile-friendly your online marketing should, especially for baby boomers. According to the Venture Capital Review, baby boomers also own 23% of alliPads and 30% of all Kindle Fires, which can help you understand where they are looking at and reading information.

How does this fact help you adjust your strategy? For one, it reaffirms that your blog posts, tweets, Facebook updates, emails, and newsletters should be brief and graphically pleasing. These formats are best for mobile audiences who are skimming through information quickly. Having attention-grabbing newsletters that are concise and to-the-point has immediate

Fact: Only 5-10% of marketing is targeted to baby boomers, even though they lead as the largest group spending in all types of product and service categories.

This is also reflective in physical therapist marketing strategies: though baby boomers are more likely to need physical therapy, marketing exactly to their group is not always a priority. If you want to step ahead of competitors, you can develop a strategy that will improve your presence.

What would make your online presence more appealing and accessible? From your website appearance to your content, you can do many things that will encourage engagement from baby boomers. For example, photos on your website should reflect the demographics you serve, whether it’s older men and women, or younger athletes. Baby boomers are more inclined to use your services when you use photographs reflecting themselves. In addition, the overall website should also be clean-cut and professional, without any gimmicky colors and graphics that can distracting and unappealing. You might also want to add larger text than standard 12-point font for readability, and easy navigation with larger buttons or tabs to change pages, especially on a tablet.

Overall, these five facts will help you understand baby boomers, and allow you to develop an online marketing strategy that really targets their attention. For more facts, read the compiled list at Hubspot, and contact us to help you serve your demographics.