Overview

Google SEM
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We provide services for all three aspects of SEM (Search Engine Marketing); Natural Search, Pay per click Ads and Local Search. Search Engine Marketing is one of the most misunderstood aspects of the internet and we can clear up this misunderstanding. Our focus on the Physical Therapy industry allows us to tailor our services to provide the best value and service possible.

• Get your website found from a search engine
• Google is our primary focus, along with Yahoo! and Microsoft/Live
• Easy to setup, with great on-going support
• We do the work
• Results are monitored and reported
• Multiple options for monitoring/measuring website traffic
• SEM is one of the most cost affective marketing solutions available
• We are continuously improving our knowledge of SEM and the current trends in the industry
• Phone support provided
• Dedicated site to educate you on Search Engine Marketing PTSeo.com

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Natural Search

Natural Search Results Sample
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Natural Search or SERPs (Search Engine Results Page) are the results that offer the best way to have someone find your website. We have achieved outstanding results for many of our customers.

• 5 search phrases are included in the natural search service, you can purchase additional ones at a low cost per month
• Bonus: Your practice name is included as a search phrase for free
• Our goal is to get you on the first page of the search results, as high as possible
• Physical Therapy City name (where City name is a community you service) is the most common phrase that our customers use
• Dedicated page for each phrase with these features:
  • Linked from all pages in your site
  • Search engine friendly content is provided, includes:
    • Custom header tags, lists and internal site links
    • Repetition of the key search phrases
    • Custom Title element
    • Custom Mega Tag Description (used with the results on Google)
    • Human Readable, not just written for the search engine
• Site map page - search engines like this
• Site map XML file, used to tell the search engine about your site
• Submission to Google, Yahoo! and Microsoft/Live indexes

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Pay Per Click Ads

Pay per click ads provide a way to cover search phrases that natural search will not be viable for [example: "physical therapy" (without any additional information)], because there is just too much competition. Most of your pay per click ads will be targeted to web searchers in your geographic area.

• We provide the keywords that will best help your practice, you may also provide terms that might apply to a specialty at your practice
• You provide a monthly budget for these ads, the cost per click is typically very low, so your monthly cost will be reasonable
• You only pay when someone actually clicks on an ad, not just for it to be displayed
• We will write the ad content to increase the number of times that it will be clicked on
• Almost instant presence on Google or Yahoo with ads
• Dynamic keyword generation for communities that surround your practice, based off community names that Google uses
• Ad management is very complex and can be time consuming, we do the work for you
• Custom built system allows us to setup your ads quickly and efficiently allowing for a lower cost to you
• Reports provided
• You can be given access to the Google Adwords system
• Service available for Google and Yahoo

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Local Search

Google Map Example
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Local search is the area of SEM that has seen the greatest growth in the last couple years. Google, Yahoo! and Microsoft have all made changes to provide local specific information in more places on the internet - including their search pages.

• We submit or update business information with Google and Yahoo. This includes:
  • Phone Numbers
  • Addresses
  • Website addresses
  • Services offered
  • Years in business
  • And More...
• Included with our full SEM package and does not have any on-going fees of its own

Local search does not work from the same model as natural searches but is based off of different directories for each provider. The way that these providers access and display information has not been made publicly available so the options for improving where your practice displays are extremely limited. We however believe in the importance of local search and are always looking for ways to improve where your practice will be displayed.

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Reports

Ranking Report
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Search Engine Marketing is all about results. You will receive a monthly email with information on how your SEM is working. Although we cannot promise that every customer will get great results, we have a great track record. We do not make our customers commit to a long term contract.

• Custom built natural search ranking reporting system
• Easy to read web-based results page with
  • Search Phrase
  • Current Ranking
  • Change from previous report
• Provided for Google, Yahoo! and Microsoft/Live
• Coming Soon...Accessible from the Control Panel
• Adwords (pay per click) Reports
  • Number of impressions, times your ad appeared
  • Number of clicks
  • Costs

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