This is how E-rehab will help your company:
Retention Marketing : Retention Marketing is the art
and practice of creating and maintaining customer
loyalty. E-rehab will help you secure repeat business by
creating your own Retention Marketing Program. There is
no question that repeat business is the cheapest, yet
most overlooked, market by most physical therapy private
practices. Studies have shown that it is five to eight
times cheaper to retain customers versus finding new
ones.
However, if you don't have a customer contact
strategy, you could be losing up to 67% of your
recurring business. E-rehab helps you maximize repeat
business by providing you with the means to stay in
contact with your past and present patients. Without a
doubt the most cost-effective and easiest way to achieve
this goal is to send out a monthly email newsletter.
This is exactly what
E-rehab does for your physical
therapy private practice.
Here is another way to illustrate the importance of
creating repeat business.
"How many of your patients have you seen in the
past for the same or a different condition?"
We have discussed this topic with private practices
and they all stated that they regularly treated patients
that they had seen in the past.
"How hard was it to obtain these referrals and
what did it cost?"
Most private practice owners said that it was very
little work because they treated them previously and had
developed a good relationship with these patients. It
cost them nothing for these returning patient referrals.
These are the patients you can't afford to lose.
Satisfaction Survey
Do you collect feedback from your patients? You
should. Fifteen percent of your patients may not return
to you because they were dissatisfied with your
services. You must have a way to measure your patients'
satisfaction and address problems before they spiral out
of control. E-rehab integrates a patient satisfaction
survey system into your existing business practice. With
one click, you can view the results which allows you the
ability to address critical issues before they impact
your business.
In summary, our services help you maintain contact
with your patients, improve patient satisfaction, and
maximize your recurring business.
"But I don't have time to create a Retention
Marketing Program or Quality Assurance Program."
E-rehab does it all for you. We create the
newsletters, survey your patients, and provide you with
the tools to effortlessly put this program in place.
E-rehab is one of the best ways to improve your
business.
How It Works
Here's how it works: We suggest that you collect your
patient's email address before their first visit. How
can you do this? When the patient calls to schedule
their initial evaluation, your front office staff member
says, "Can I have your email address? I would like to
send you a link so you can download our
paperwork." Patients are happy to provide you with
their email address before they come in for their first
visit. Once the patient's name and email address are
entered into the system, the E-rehab services
begin. Your patient automatically receives an
email introducing your practice, a link to download
paperwork, a link to your website location page, and
reminders to bring their insurance card and physical
therapy prescription.
Approximately two weeks later, your patient receives
a "Thank You" email newsletter. Then, on a monthly
basis, E-rehab sends your patients a branded newsletter
detailing the variety of services PT's offer, as well as
providing them with links to downloadable prevention and
wellness information. Not only do you educate you
patients with the newsletters, they help maintain a
relationship with them even after discharge.
The satisfaction surveys are automatically integrated
into the E-rehab system. The fourth email newsletter
your patient receives contains a link to an online
satisfaction survey. They fill it out and you view
the results. E-rehab does all of the calculations for
you. With one click, you can view your satisfaction
survey
results.