Using Twitter to Promote Wellness Services – a How To

Jack Dorsey sent the very first Twitter message at 9:50 pm on March 21st of 2006. Ever since, Twitter has become a vital means of communication for many and has grown into the one of the most popular social networks online.

Twitter is such a hit because it’s so easy to use. Unlike other social networks, you don’t need to set up detailed profiles or author 500-word posts on your profile. You simply Tweet up to 140-characters, which then leaves you plenty of time to focus on your practice while still taking advantage of the massive potential on Twitter.

Growing your tribe of followers on Twitter is also a snap.

Twitter to Promote Wellness Services

In this post we will show you how to set up an effective marketing campaign on Twitter that will significantly maximize your exposure and bring new wellness business to your practice.

It Starts with Your Twitter Account

Your profile is the place where potential followers go to learn about you and what you have to offer. It’s just a simple one-page outline that includes a short bio and your website address, so potential customers will know where to go if they want more information about your practice.

Set up your page so that those visiting it will be motivated to follow you. It’s vital that you make it work for you. You can do that by including a direct link to a specific page on your website that includes and offer or valuable content. Don’t make the mistake of trying to push your services or products immediately from this page. The most effective campaigns begin with establishing in the community as a leader in the delivery of a particular wellness service, and you do that by offering valuable incentives. This allows you to be able to keep in touch with them and build a relationship with them so that they will come to you services in the future.

Make sure that your brand comes across on the Twitter profile page. Be authentic and friendly and offer something valuable based on your niche service. A picture of your face is also recommended as it helps establish trust with your followers.

Important – Twitter is the Top of the Funnel, Not the Bottom

Many businesses seem to forget that Twitter is a social network and most users Twitter users follow others to learn about their expertise and passions. They generally don’t sign up for Twitter and follow you for special offers, so be smart and build your Twitter relationship first.

One way to do this is to create a newsletter focused around your wellness specialty. Then set up a simple landing page that offers the newsletter or a report. For example, “Five Different Kinds of Massage – Which is Best for You?”

Your subscribers will then receive instant access to your report once they confirm their email address.

The next step is to build relationships with your subscribers, and you do this by following up with additional free content and resources. Resist emailing them promotional-based offers until you’ve established a rapport with your readers and connected with your audience. People need to trust you and see that you offer professional, relevant information that they are interested in. Building trust and proving that you can deliver quality information takes time, but if you can deliver results before recommending your services, it will only make your recommendation far more effective when you eventually do promote something.

To get the most potential, make sure that you include a direct link to your squeeze page right on your Twitter profile account and then once you’ve established a following, you can start posting updates on your website so that you can begin directing traffic there.

Growing Your Follower Base

It may seem strange to create a squeeze page and blog first and then going looking to find followers on Twitter but it actually makes good business sense. It is far easier to establish a following within Twitter when you have something to offer.

Not only that, but if you are just starting out on Twitter and people see that you don’t have many followers, they might be hesitant about following you themselves. But if you have established a website, blog or squeeze page and you have somewhere to direct your followers, it makes it a whole lot easier to achieve the success you are looking for on Twitter.

Don’t Be Shy, Tweet Often

When it comes to tweeting, don’t waste time worrying whether your tweet is pithy or interesting enough.. Once you have become an active member of the Twittersphere, you will find it much easier open up and provide your followers with creative Tweets and you will also be able to respond to ongoing discussions from those who you follow and who follow you.

So, in the beginning, post what’s on your mind. Think of it as joining a conversation at a party. If you worked with an interesting customer, tweet about it. If you had a success, tweet about it. If you found an interesting blog post about something pertaining to your wellness services, tweet about it. If something made you smile or angry today, tell them about it. Consistency is the key and posting often enough so that you become comfortable how to use Twitter is very important.

Once you’ve posted your first Tweet, it’s time to start following people on Twitter so that you can build up your Twitter presence and encourage people to follow you in return.

Just as you would in your offline business, you need to develop a reputation on Twitter as someone who is interested in helping others, while developing your own Twitter presence.

Finding People on Twitter

The great thing about Twitter is how easy it is to quickly locate other people who are involved in your target market or industry. You will be able to find people who share an interest in nearly every topic and subject online, no matter what niche you’re in.

Twitter is all about building connections and relationships, and Twitter helps you do just that. You will soon be able to engage with your followers and make friends so they’ll be more likely to buy your products or services.

Three Apps That Make It Easier
Twitter is like public texting and texting is done on mobile phones. As such, there are a number of great apps to help you manage your Twitter profile. Here are three we recommend:

• Tweetbot
• Twitterriffic
• Echofon Pro

That’s it for this post about Twitter marketing for your physical therapy cash-based services. We hope this information gave you some foundational information on how to use the giant social network…Twitter to generate some interest in your wellness services.