Unlocking the Power of Digital Marketing for Physical Therapy Private Practices

 

In today’s digital age, having a robust online presence is crucial for any business, including physical therapy private practices. At E-rehab.com, we understand the unique challenges and opportunities that physical therapy private practice owners face.

With over 21 years of experience serving over 2000 physical therapy practices, we’ve honed our services to deliver unparalleled results. Our digital marketing solutions are designed to boost your online visibility, attract more patients, and ultimately grow your practice. Here’s an in-depth look at the services we provide and why they are essential for your practice.

Silver Service

Our Silver Service is the foundation of our digital marketing offerings, providing essential tools to establish and maintain a professional online presence.

Key Features:

• Custom Designed Website & Hosting: A professional, easy-to-navigate website is the first impression potential patients will have of your practice. Our custom designs ensure your site is both visually appealing and functional.
• Story brand based Copywriting: Clear, compelling copy that tells your story and connects with your audience.
• Medical Library & FAQ: Provide valuable information to your patients, helping them understand their conditions and the treatments you offer.
• First Visit Video: A welcome video that helps new patients feel comfortable and informed before their first visit.
• Appointment Request System: Easy-to-use system for patients to request appointments online, reducing administrative workload.
• Website Review & Email System: Collect and showcase reviews, and stay in touch with your patients through email.
• Analytics: Track your website’s performance and gain insights into visitor behavior.
• Five-Star Support: Ongoing support to ensure your website and systems run smoothly.

Gold Service

Building on the Silver Service, our Gold Service adds features that include additional content to enhance your online engagement and reputation.

Key Features:

• Email Video Newsletters: Retain and keep your patients informed and engaged with monthly video newsletters.
• Blog Posts: Regular blog posts to keep your website content fresh and relevant, improving SEO and patient education.
• Facebook Posts: Active social media presence to connect with your community and attract new patients.
• Survey System: Collect valuable feedback from your patients to improve your services.
• Streaming Google Reviews: Display your positive reviews in real-time, building trust with potential patients.

Marketing Support Services

Our most comprehensive package, the Marketing Support Services, includes all features from the Silver and Gold services, plus additional tools to dominate local search results and manage your online reputation.

Key Features:

• SEO for Maps & Natural Listings: Improve your visibility on search engines, ensuring you appear in local searches.
• Google My Business Optimization & Management: Optimize and manage your Google My Business profile for maximum exposure.
• Directory Optimization & Management: Ensure your practice is listed correctly across all relevant directories.
• Stream Google Reviews to Your Website: Automatically showcase your Google reviews on your website.
• Training to Get Reviews from Patients: Learn best practices for collecting patient reviews.
• Systems to Capture Ratings & Reviews: Tools to capture and display reviews on your website and social media.
• Monitor Your Online Reputation: Keep track of what’s being said about your practice online.
• Respond to Negative Reviews: Professional assistance in addressing and resolving negative reviews.
• Daily Facebook Posts: Maintain a consistent and engaging social media presence.
• Create, Publish, Syndicate Facebook Rep Videos: Monthly video content to highlight your expertise and success stories.
• Custom Chat Bot: Enhance patient interaction with a custom chat bot on your website.
• Optional Services: Expert interview creation, physician sales & marketing training, patient video testimonial system, and patient fill-in forms.

Why Your Practice Needs These Services

Understanding Consumer Behavior Online

When potential patients search for physical therapy services online, their behavior follows a predictable pattern. They look for high-ranking practices on Google, read reviews, visit websites, and engage with informative content. Here’s why each of our services addresses these behaviors:

1. High Google Rankings: Practices that appear at the top of search results receive the most clicks. Our SEO services ensure your practice is visible where it matters most.
2. Positive Reviews: Trust is built through reviews. Our review generation and management services help you collect and display positive feedback.
3. Engaging Content: Patients seek information and reassurance. Our blog posts, videos, and newsletters provide valuable content that positions you as an expert.
4. Convenient Access: Easy appointment scheduling and responsive communication (via chat bots) improve patient satisfaction and retention.

Proven Results

With over 21 years in the industry, we’ve generated approximately 1.5 million calls and 150,000 appointment requests from our websites. On average, each physical therapy clinic receives about 200 viewers per month. Our track record speaks for itself.

Contact Us for More Information

Investing in our digital marketing services is investing in the future of your practice. Let us help you attract more patients and grow your business. For more information, contact me at https://davidstraight.youcanbook.me.

By leveraging our expertise, you can focus on what you do best – providing exceptional care to your patients – while we take care of your online presence.

Amusing Note: The images in this post were created by chatgpt.com .  As you can see, they are still a long way from being accurate…just thought I’d share this note.