Providing Value in Your Physical Therapy Marketing

A Value Proposition to Offer Your Primary Care Physician Referral Sources

There are a number of studies that demonstrate the value that physical therapists offer.  Here’s an infographic/newspaper ad I put together for a local practice.

Reminder: when you do create some physical therapy marketing collateral, make sure you have a call to action as well…your phone number at the bottom of the ad should do it.

References:

Gellhorn AC, Chan L, Martin B, Friedly J. Management patterns in acute low back pain: the role of physical therapy. Spine (Phila Pa 1976). 2012;37(9):775–782 [PMC free article] [PubMed]

Fritz JM, Childs JD, Wainner RS, Flynn TW. Primary care referral of patients with low back pain to physical therapy: impact on future health care utilization and costs. Spine (Phila Pa 1976). 2012;37(25):2114–2121 [PubMed]