7 Easy ways to turn Facebook into your  Physical Therapy Blog’s best distribution vehicle.

Do you ever wonder why your Facebook likes and posts seem to be from the same people? It’s true, you may have 100s of friends, but you only hear from the same group of people.  There are ways to reach a broader scope, but first you have to understand the techniques facebook uses to disseminate content.

Love it or hate it, Facebook is apart of our American culture.  It is estimated that 68% of Americans regularly check their Facebook accounts.  It is installed on 81% of mobile devices, and since the majority of internet traffic is viewed on a mobile device, this is something worth looking into and understanding.  Once you have a better knowledge of how Facebook can be one of your most efficient and cost-effective marketing tools, you will have a hard time arguing it’s not your best distribution module for reaching new and returning patients to your blog.  

1. Every blog you write should be shared on Facebook

Realize your reader is not sitting on pins and needles waiting for your next blog, checking it regularly to see what the newest addition is.  You need to utilizing the popularity of Facebook, to help deliver your message. Remember most Americans are checking their Facebook accounts multiple times a day.

2. Both quantity and quality matter

You will want to post often to Facebook, one to two times a day is acceptable, but the key is to keep it interesting and intriguing.  Don’t jeopardize your practice’s reputation by inundating readers with trivial posts. Be selective to what information you would like to be identified with. Posts that are just fluff information will turn patients away from regarding you as a leader in the industry, to seeing you more as a nuisance.

3. Consider Advertising on Facebook

At Facebook’s inception, a business had a pretty good shot of reaching a wide audience.  Today, however, organic reaches are falling rapidly. There is just too much supply of information available.  Facebook is constantly evolving to keep their subscribers happy, and to do this they are cherry picking the most relevant content based on their informational data algorithms.  This decisive feature of who see’s what is not necessarily a bad thing. All this gathered data and algorithm crunching, works in your favor too. By boosting your post thru paid advertising Facebook is exposing your post to a targeted audience, who actually have an interest on what your blog is about.  Factors such as where they live, their age, their interest and hobbies are just a fraction of the information used to funnel millions of viewers to those with real odds of becoming a future patient. One way to see how this might work for you is to give it a test run. Try boosting one or two blogs that you feel are your best, and measure the outcome.

4. Mobilize your Blog Site

Facebook is mobil is your blog site?  Again you need to keep it as easy as possible for your reader, if they have to work to view your blog they will move on to the next story.  Be mindful of your image sizes, and make sure your blog is mobile optimized.

5. Watch your Headlines

You have seconds to capture your reader’s attention, before they scroll to the next post.  How are you capturing their attention? Remember to start with a catchy headline without getting cliche, then funnel your most important facts down to the end with your call to action.  Consider how much information is out there, at any point of losing your reader’s interest they will move on.

6. Use Images

Facebook readers love images.  A relevant picture already begins to tell the story without even reading a word. Just remember to keep your images related to the subject of your blog, and use pictures that will stir an emotion for the reader.  

7. Finally do your own research

Try testing the same blog post with different variables to see the response you get from your audience.  Post the same blog, but use a different headline, or change up the image. Review the data from your previous blogs.  What worked for your popular posts in the past, is there a common denominator? Was it the way you approached your headline, or the subject addressed?  Perhaps a blog about sports injuries for children showed amazing results, but the blog about balance did not. This might give an insight to the demographics of who is seeing your Facebook posts.

Need Help?

I hope you found this advice helpful.  If you have additional questions about Facebook, blogging, or how we can help you generate more patients to your practice. please give me a call at (760) 585-9097 or email me at dave@e-rehab.com .