Physical Therapy Blog Posts that Make Patients Take Action

Blog posts are an excellent tool for providing value to your audience.  They convey expertise, authority, and passion for your profession of physical therapy…not to mention, the posts are great content to publish on your social media channels like Facebook.

But, if you want your blog posts to motivate your audience to take action, such as booking an appointment with you, this is how you should structure your posts.

Opening Paragraph: Identify a Key Pain Point (& use keywords for Google)

In your opening paragraph, you need to identify a common pain point that your audience may be having. This is how you grab their attention.

Be sure to go into detail about the problem. By showing you have a genuine understanding of their struggle, they will be much more likely to believe you are the person capable of solving it for them. As a result, they’re much more likely to listen to you and follow your instructions.

 Body Paragraphs: Share a Simple Solution or Steps to a Solution

After you’ve explained the problem in detail, transition into discussing the solution. This section is all about providing value.

You can make it easier to read by providing 3-5 bullet points that discuss multiple solutions. You can also lay out a single solution into easily digestible steps.

In addition to providing value, this section will give your audience a taste of your expertise. By proving that you are able to solve their problem, you’ve positioned them perfectly. Increasing the likelihood that they will take action in the final section of your blog post.

Closing Paragraph: Call to Action

This is where you ask them to book an appointment with you. To seamlessly transition into the call to action, point out how your PT services will make their life even easier than if they only follow the solution you provided.

For example, let’s say you’re sharing ways to relieve neck pain and want your audience to book a therapy session. You can share a few simple exercises for at-home relief in your post. Then tell them that if they want to maximize their healing, a personalized care plan that’s tailored to their specific needs will drastically improve their results. 

Why This Works…

This structure provides a natural flow that first builds trust, provides value and then seamlessly transitions to a soft, but effective pitch. 

Empathizing with the reader’s pain point early on is key. If you’re the person who knows the problem they’re having even better than they can understand it themselves, you’re immediately projected into a position of authority and established trust.

Putting you in the most ideal position to motivate them to take action with you.

What do you get out of all this?

This blog style will improve the amount of action taken on your posts. Not to mention, it will further establish you in your niche while endearing you to your audience. People will genuinely appreciate the value you provide.

Even if they don’t take action the first time, this gentle blog style will give them enough value to motivate them to come back for more.

Before You Take the Time to Blog, You Should Do These Things

Blogging is one of those appealing marketing strategies that many recommend. Afterall, it’s part of a solid marketing strategy that can help establish you as the go-to provider if you are consistently publishing quality content and (super important) circulating it via social media to your community.

However, we don’t recommend you do this before you get these strategies right:

• A great website that tells a compelling story and funnels viewers to your call to action.
• Email marketing to retain your past patients.
• Rank on as well as you can on Google – Google is where almost everyone starts their online search for a physical therapy clinic.
• Have the best reputation in town – trust is the number opportunity for small clinics to differentiate themselves from the big corporations.  There’s no better place to show your community that you can be trusted, than with ratings and reviews on Google and your website.

If you would like to learn more about how E-rehab.com can help you get your online marketing right, click here to schedule some time with David Straight, DPT and co-owner of E-rehab.com