Physical Therapy Marketing Ideas – Positioning Yourself Against Your Competition

One of the most common challenges that private physical therapy practice owners face is something that’s seen across all businesses:

How do you set yourself apart from everyone else?

Unless your clinic is in an extreme rural part of the country, you probably have to compete with a number of other practices in the area, many of which have claims about why the patient should choose them. Example claims are typically as follows:

We’re the best,
Best in the city,
1 on 1,
Hands-on,
Experienced,
Top-rated.

So how can you show prospective patients that they’re better offer choosing you than the competition for their care? It’s all about communicating your message and having a well-designed reputation marketing plan.

Here are 4 big ideas that will elevate your practice above your competitors:

I. Create clear distinction

One of the foundations of your physical therapy marketing strategy should be to determine how you will create distinction between your private physical therapy practice and all the other practices in your region. Distinction is all about standing out from the crowd and presenting yourself as better than average so that patients will choose you. Scott McKain, who is a global expert in the art of distinction, breaks this method down into the 4 Cs:

Clarity: before you even work on delivering your message, you first need to define who you are as a business, what your practice is all about, and perhaps just as importantly, what your practice is not about; this step is crucial, because it is extremely difficult to differentiate your practice unless you know how you want to represent it.
Creativity: research has shown that in the best marketing strategies, this step follows clarity, and not the other way around; some may find this to be counterintuitive, but the truth is that while being creative is absolutely necessary, it needs to be guided by the clear definition of your business.
Communicate: using a creative approach, you next need to figure out a way to clearly and effectively communicate the message you’ve landed on to current and prospective patients, and do so on a consistent basis; one way to accomplish this is by providing success stories of patients that have had a positive outcome from treatment.
Customer-experience focus: this means planning every business decision around the patient experience, listening to their feedback, and responding in such a way that shows them their interests are your top priority.

II. Write an attractive value proposition

Along with the formula to creating distinction, another essential component how you should position yourself amongst your competitors, should be your value proposition. Proposing your value means articulating to prospective patients why you can solve their problems more effectively than other practices in the area. It shows patients what specific benefits they can expect if they see you for treatment and the value of your services that you’re guaranteeing. When created and delivered properly, this can be the ingredient that will give you a clear competitive advantage over others.

Below are a few key elements of a good physical therapy private practice value proposition and some tips on how you can create one for your practice:

It should contain a headline, sub-headline or paragraph, and possibly a few bullet points or a visual element
Start by making a list of all benefits your patients will experience, then identify what value your services will bring to them, and finally differentiate and position yourself to make it clear who your target patient is, what you offer them, and how you’re different
Your proposition should be easy to understand, clearly communicate the benefits patients will get, and show how you’re better than competitors; it should also take 5 seconds or less to read and understood your value proposition
You should also focus on highlighting the countless benefits and advantages of physical therapy over other treatments, showing that it is an effective first-line intervention supported by research for a wide range of conditions with little to no side effects; it is also easily accessible, saves patients money, and will help them avoid additional specialist visits, diagnostic tests, opioids, and unnecessary surgeries

III. Bring what makes your practice unique front and center

This next one is more than just saying your are the best. It can set you apart when done right, but won’t necessarily result in a long-term competitive advantage (because your competition could replicate it).

As with the other strategies mentioned above, the goal is to show why a patient should choose your practice over your competitors, and one of the most powerful ways to do this is by clearly showing them what makes you unique.

In order to do this, first do a detailed review of all the other private physical therapy practices in your region, taking stock of what services they offer, what advantages they claim to provide, and what some are missing. From there, take a close look at your own practice and work to identify some of the prime characteristics, qualities, and services that aren’t found elsewhere. Some examples of services or traits that might set you apart are:

Having hours of operation that are more extensive than other practices
Accepting more insurance types than other practices
Having several locations to better serve patients
Providing treatment services that are not typical, such as aquatic therapy, laser therapy, or certain techniques like the McKenzie method, the Active Release technique, myofascial release, or ASTYM
Having a policy that ensures physical therapists—rather than aides or assistants—spend a certain amount of time with each patient

An Example of a Private Practice “Positioning” Themself Against Corporate and Hospital PT Care with a Comparison Table

IV. Use the right language…especially on your website

The final step is to make sure that you’re using the clearest and most effective language when creating content. Without the right language, you could have the right idea of what you want to say, but are not saying it in a way that engages readers and drives them to your clinic. Consider website visitors as an example. It usually only take about three seconds after landing on your page to decide if they want to continue looking or not, so you definitely want to make a positive first impression (a good image will do that for you) that keeps them there. Next, they will start reading, so you need to use the right language.

One method to determine if you’re using the right language is to think about the following three questions that visitors are asking when visiting your website:

1) What do you offer?
2) How will it help me recover?
3) How do access your services?

If the answers to all three questions are clearly visible on your website above the fold (the bottom of their computer or phone screen), you’ll be increasing your chances of getting that visitor to read on and hopefully turning them into a new patient. So it’s best to consider them when creating any type of content for your practice.

A Quick Glance at this Website and You Can See that They are Physical Therapists, Have 3 Clinic Locations, and They Help their viewers “…Get Back In The Game”

Additional reading: If you want to get clear on your message, one good reference is Building a StoryBrand: Clarify Your Message So Customers Will Listen.

StoryBrand’s tagline makes it very clear how they help business owners to brand and position themselves:

Their tagline is: If you confuse you’ll lose. Noise is the enemy and creating a clear message is the best way to grow your business.

Click here to get the book.

In our next blog, we’ll offer some tips and resources to assist your writing process and ensure that you always have an engaging topic to discuss.

Physical Therapy Marketing Strategy Part 3: Look to the marketing hourglass and patient journey for opportunities

When it comes to laying out an effective physical therapy marketing strategy, it helps to have a conceptual structure to serve as the backbone for decision making. Figuring out how to formulate this structure can be challenging, but one smart guiding principle is to follow the shape of an hourglass to understand various thoughts patients go through when choosing a PT private practice.

For a long while, business owners and marketers were told to focus on the idea of the marketing funnel. To make matters more confusing, enterprise companies, marketing experts, and gurus have come up with different types of funnels. Generally, a funnel is a concept that you conceptually describes the large target group of people that might be interested in your services (the top or largest end of the funnel), and then describes the thoughts, steps, or processes prospective patients go through…with people walking in the door, and doing business with you, being down toward the bottom of the funnel (the small end) where they become customers, clients, or patients. Many funnels include retention, repeat business, and referrals also down at the small end of the funnel. The problem with this concept is that this concept doesn’t do enough to emphasize the importance of great customer service and the future ramifications as a result of delivering great care. As John says,

“Of course, the funnel concept won’t ever go away, but about ten years ago I defined what I think is still a much better approach – I call it the Marketing Hourglass. It borrows from the funnel shape but turns it on its head after the purchase to help intentionally account for the idea of creating a remarkable customer experience.”

The marketing funnel would usually consist of about three steps on the front end of the process—such as awareness, consideration, and purchase—but did not account for what happens to the patient after their initial evaluation at your clinic. On account of its symmetric shape, the marketing hourglass approach gives equal attention to both building trust on the front end and ensure an optimal patient experience from the moment they walk through your doors and all that follows.

The 7 steps of the hourglass to shape your physical therapy marketing ideas around

Before constructing your marketing hourglass, you need to take stock of how your physical therapy practice comes into contact with prospective patients through various touchpoints, and then try to map the journey that would lead them to call your clinic for their first visit. Once you have a good idea of these points, you can begin crafting your marketing plan by following these 7 steps of the marketing hourglass approach:

1. Know: try to understand how most of your prospective patients will first hear about your practice, whether that be through an online ad, referral, or something else.
2. Like: if someone learns of your practice they often will want to know more about you before they call to schedule or request an appointment online. This is where a great website with authoritative and up-to-date content comes in.
3. Trust: before a patient chooses your practice, they will also want to see that they can trust you; the best way to do this is with reviews, success stories, and testimonials. Video is something that most practices are still NOT leveraging to build trust. It’s something to consider.
4. Try: we define trying physical therapy as the communication during appointment setup and the initial evaluation. There are a number of opportunities to optimize these experiences. From answering the phone, what you say, being on time, evaluating the patient and communicating properly. This step is where you sell the patient on your plan of care.
5. Buy: the first step on the opposite side of the hourglass, this is the actual treatment phase of a patient’s experience; work to ensure a positive patient experience that exceeds their expectations; from proper goal setting, reinforcing progress, a good home-exercise program, and regularly checking in with the patient to make sure the plan of care is progressing as expected…these are all areas you can work on at this stage.
6. Repeat: after ensuring that the patient had a positive first experience at your practice, shift the focus to follow up. After they have completed their plan of care, how are they doing on their own. Follow-up letters, phone calls, and regular offers to come back can help here.
7. Refer: you know who your patient ambassadors are… you know, the ones that love you, the ones that you made a significant change in their life. When these patient views your practice in this positive light, you want to make it as easy as possible for them to refer you to others by creating tools they can access through your website or elsewhere.

Another Way to Look at Your Physical Therapy Marketing – The Patient Journey

The marketing hourglass is a great way to visualize the process that patients go through. Another way to visually describe this is the patient journey. While there are dozens of touch points, one way to look at it is by asking yourself, “What online marketing technologies can I use to connect with prospects and patients through the journey.” This graphic we created might help you visualize some of the opportunities. We tied it into the marketing hourglass as well.

What are you doing to optimize your marketing?

Take a look at the above and see if you have any real blind spots. What can 2-3 things can you affordably and effectively do to get people into the hourglass and optimize their experience as they go through it.

If you’re looking for additional assistance or other physical therapy marketing ideas, we can help. Give us a call to find out what we can do for your private physical therapy practice.

Physical Therapy Marketing Strategy Part 2: Divide all potential patients into segments to reach people with a specific message

A one-size-fits-all approach simply won’t cut it for many problems that need solutions, and this applies to your private practice’s marketing plan, too. While it may be easier to craft a single message and distribute it in a single way, you’ll fail to reach many potential patients and other individuals when you use this type of strategy. Instead, try to guide your physical therapy marketing strategies with segmentation.

Break It Down – Physical Therapy Marketing Segments

Marketing segmentation is the process of dividing your market of all the individuals you’d like to reach into unique groups – or segments—based on a variety of characteristics. The intended goal is that each segment created by this process can have a specific message that targets their needs and matches their needs with the specific benefits they’ll receive when they take you up on an offer.

In effect, segmentation will allow you to more easily personalize the content you’re distributing by individually targeting these specific groups rather than using a general, all-encompassing concept. Segmenting your market reduces the risk of an ineffective or unsuccessful marketing campaign, and research has shown that businesses that utilize this strategy typically turn better profits than those that don’t.

For example, you might offer a free myofascial treatment to a segment of people that have neck problems at work. You could offer a free balance screening to seniors as well. You are simply creating an offer that would be most appealing to each of those segments.

Assumption: these should be your ideal target patients. I just wrote about ideal patients and physical therapy marketing segments last month because it was top-of-mind for me then as well.

Segment in ways that are most applicable to your private physical therapy practice

There are countless ways to segment your market, but some of the most common ones include doing so by age, diagnosis, or geographic location. If you’re not sure what will work best for your practice, a great first step is to study your patient population. Look into statistics from patients’ medical records to garner an idea of the average age of your patients, what regions most of them are coming from (this is a great way to know where to send direct mail), what types of conditions are most common, and what diagnoses are the easiest to get paid for. This can serve as a single segment, or if some characteristics appear in a bimodal or trimodal—or more—distribution—several segments can be created and targeted with your marketing content.

Other possible segments to consider targeting include:

Individuals in need of a specific service: do some research in your area to see if there are any physical therapy services you offer (e.g., vestibular rehab, pelvic floor rehab, pediatric rehab) that are difficult to find locally; if so, be sure to highlight these services (on your website, blog posts, social platforms, and to your referral sources) and be sure to clearly state if you have specialists of any sort on your staff
Potential patients vs. existing patients: individuals in need of physical therapy that hear about your practice will be looking for a different message than your current patients; cater your marketing content accordingly
Patients vs. doctors vs. case managers: keep in mind that patients are not your only audience, and adapt some of your messages to those that are making decisions on what practice to choose for patients
Individuals most likely to benefit from your equipment or modalities: if your practice features any unique equipment or treatments (e.g., aquatic therapy, high-intensity laser treatment, Biodex system), promote them in your marketing messages by explaining what conditions you are most capable of treating

Use the Media that a Majority of Your Segment Commonly Uses as Well

So many companies are selling tactics like Facebook advertising or postcards. One thing you want to make sure you do is to use the media that your market segment uses. So, continuing with our example above, it might not be the best idea to run Instagram ads for balance screenings to seniors that could really use your help. Why? It’s because people over 70, for the most part, aren’t on Instagram (at least a majority of them). You’d be better off mailing them something several times. Additionally, for people with neck pain at work, you might want to use Facebook ads to reach them since people in the workforce in your area are more likely to be on Facebook. So, just keep in mind the segment, the offer, and the media that you will be using when putting together your marketing campaign.

A good reference for this is available here. The concept of Market (the segment you are targeting), Message (the offer), and the Media you are using (Facebook or direct mail in our examples) comes from Dan Kennedy.

Need Help – Get in Touch with Us

If you’re still not sure how best to segment your audience, we can help by providing some additional physical therapy marketing ideas and show you what we think will work best for your practice. Contact us to learn more.

Extra Training from YouTube

Here’s a good video that describes segmentation, targeting, and positioning if you’d like to learn more.

Physical Therapy Marketing Strategy Part 1: How to resist ‘bright and shiny objects’ by using a concrete marketing plan

It’s 2020 – Happy New Year! Now’s the time to execute the planning you did last quarter. If you are like most, you may not have had the time to plan and feel behind. As such, you could be more susceptible to the latest and greatest marketing ad promising you massive growth and riches.

You may want to ask yourself the following:

Do you ever find yourself jumping from one physical therapy marketing idea to the next?
Do you see one social media post offering to grow your practice, then another email, and maybe a postcard?
Do you often start several projects at once, only to see most of them fall by the wayside after a few weeks?
Do new marketing suggestions make you feel like you need to stop what you’re working on and pursue the latest solution instead?

If you’ve answered “yes” to any of these questions, you may have some degree of “bright & shiny object syndrome”.

In the marketing world, bright & shiny object syndrome is essentially the tendency to be distracted by claims of the newest and best rather than focusing on what you’re doing at the moment. Those who are affected by it tend to begin projects based on new ideas without properly assessing long-term goals and whether or not the new pursuit is feasible and sustainable. As a result, very few marketing tactics—if any—actually get completed. Worse yet, if they do get implemented, they often yield little to no measurable return. As a result, you may fall into the trap of thinking that marketing doesn’t work.

Stop the Madness – Stop FOMO

Fear of missing out (FOMO) is one of the psychological tactics along with outrageous claims like “doubling your patient volume in 60 days”, that companies use to generate curiosity. These types of claims while possible, are not usually the average result of any one marketing tactic. Companies tend to promote the outliers to get your attention.

Strategy vs Tactics – In Most Cases, Tactics Should Come as a Result of Strategic Thinking and Planning

This brings up an important distinction that needs to be made between marketing strategy and marketing tactics. A physical therapy marketing strategy is the first step of the process in which you do the “big picture” planning for your practice prior to determining what tactics to use and how to use them. Individuals with bright & shiny object syndrome often try to implement their tactics before taking the time to lay out a strong strategy, which can wind up robbing you of your precious time and at worst, harming rather than helping your marketing efforts.

Here’s the problem: if you don’t think through and write up a marketing plan before implementing it, you may likely run into unexpected obstacles that you are not prepared to deal with. When confronted with these types of problems, it may then seem easier to abandon the project altogether and move on to the next, newer one instead. As you can see, taking this approach could lead to lots of unfinished business and can take a toll on your marketing budget over time.

Physical Therapy Marketing Planning Versus Taking Action

There’s a regular debate about strategy versus tactical implementation. The fact is, most small businesses (this includes PT private practices), don’t do much planning at all.

The flip side of the argument is that strategic planning is a way to delay action. The thought that you need a perfect plan that is going to guarantee results is enamoring but folly. It won’t happen. It’s best to do the following:

Get help where you need support,
plan,
take imperfect action,
measure the results,
modify the plan and future actions, and
continue to consistently implement!

Gary Vaynerchuk does a nice job of answering this question:

6 tips to help you stay focused and avoid distractions

If you’ve noticed any signs of bright & shiny object syndrome in yourself and want to change your ways, identifying the issue is the first step. In addition, keep these 5 tips in mind to help you stay focused with your marketing plan and block out the temptation to try the newest thing:

1) Take the time to set realistic short- and long-term goals for your physical therapy marketing campaign that will serve as the backbone of all future decisions
2) Try to commit to these goals no matter what, and only change them when you can realistically state that they are no longer serving your practice well
3) Understand that new does not necessarily mean better
4) Ask yourself if a new marketing tactic is feasible for your practice—both budget- and time-wise—before executing it
5) Discuss ideas with one or two at most, of your coworkers to get their feedback.
6) Avoid sharing ideas and developing strategy with everyone – that leads to “design by committee” in which you have too many ideas, too much criticism, and it slows down execution.

Need Help with Physical Therapy Marketing Strategy & Planning?

For additional suggestions on how to resist bright shiny object syndrome, we can help set you on the right track by analyzing your needs and capabilities to figure out what will work best for your practice.

Importance of Identifying Your Ideal Patients in Your Physical Therapy Marketing Plan

Increasing business at your practice starts with a strong marketing plan

If you own a private physical therapy practice, getting more business is likely a primary goal that dictates many—if not most—of the decisions you make. To this end, you probably also understand how crucial it is to market your practice in order to reach both current and prospective patients, but how to market and what you need to get there may seem a bit more daunting. That’s why we’d like to offer some physical therapy marketing ideas to assist you with this process.

Marketing is essentially the process of getting someone who is in need of physical therapy to know, like, and trust you. When you achieve these goals, there’s a high likelihood that people that know, like, and trust you will contact you.

The services that you offer, what separates you from your competitors, and presenting this information in such a way to show patients why they should choose to visit you instead of another practice are all important.

In today’s business world, with a seemingly endless number of marketing tactics—like e-newsletters, paid ads, a wide variety of social media platforms—it’s difficult to decide what combination of tactics will work best and be worth your time.

But as with much else in business, it pays to start with a plan.

Identify your ‘ideal patients’ and group them into segments to better define who you want to market to

Before beginning any sort of marketing, spend some time to create a clear marketing plan. Doing so will guide your future efforts and allow you to determine what approaches you’d like to take, and the amount of resources needed to make them happen. A critical first step in formulating a marketing plan is to identify your ideal patient, which is an individual whose problems you are most adept at solving. Ask yourself these questions to help identify your ideal patient types:

What are the demographics of these individuals?
What types of diagnoses do these individuals have that would lead them to seek out physical therapy (e.g. immobility, chronic pain, sports-related injury, pelvic problems, vestibular conditions)?
What are the perceptions of these people with respect to using PT services (are they open to direct access or do they need a referral)?
What types of media do these patients consume (e.g. Facebook, Google, Instagram, YouTube)?

Niche Down to More Specific Segments for Better Clarity and Physical Therapy Marketing Effectiveness

Once you successfully answer these questions, build a marketing campaign that attempts to reach these ideal patients directly, as those are the individuals most likely to come to you for care. Marketing plans are often more effective when you further segment your ideal targets into smaller groups or segments. Here are a few examples to consider when further segmenting your ideal patients into target markets:

Past vs. current patients
Patients referred by physicians vs. self-referred patients
What types of insurance/payment do these patient types usually have available to pay for PT services?
Individuals that are most likely to benefit from your services

Again, try to understand what it will take to get past patients (warm leads) with a need for your services to come back versus what prospective patients (cold leads that have never used you before) are looking for and would make them select you over competitors.

Why ‘done’ is better than ‘perfect’

A common problem that many private practices owners run into in their physical therapy marketing strategy is spending too much time trying to ensure that a marketing plan is perfect. This can lead to delays in launching the plan, which in turn, could mean less potential business for your practice. For this reason, we strongly recommend that you get something off the ground and “done” first, rather than getting too hung up on perfecting it. Marketing plans are meant to be tweaked and improved upon as you go, so work on erecting a strong base at the outset, and then building on it from there.

Physical Therapy Local Online Marketing with Social Media

Online marketing has a lot of advantages. It’s relatively inexpensive, easy to track, and a great way to reach a patient pool that spends an increasing amount of time in front of screens.

Practice owners looking to leverage social media in their area can turn to three social media channels that will allow them to build a reputation as the local physical therapy expert in the area and/or affordably advertise to their community.

Become a Member of Your Local Facebook Groups

Telling you that you can advertise on Facebook doesn’t qualify as news, but you may not realize just how many ways there are to use Facebook to build name recognition in your community.

One way to promote your practice is to get involved with local Facebook Groups. I’m not talking about creating your own group, I’m suggesting that you get involved in some of your neighborhood groups that contain members within the neighborhood you serve.

Here’s where most can start.

Join Local Neighborhood Groups: Do you belong to any local community Facebook Groups? How about your significant other? Many are private and you’ll need to be a member yourself or you will need a patient, or an administrator of the group to invite you. So, step one is to join the group, browse the group, make sure it has several hundred members, and there are one or more posts within the group on a daily basis.
Do Your Research: Browse around the group. What topics do people post on? Identify the influencers in the group. Who is leading the group? Who writes the most for the group? Who has had physical therapy from YOUR practice and commented in the group? What are others saying about your practice and other PT practices in the group? Use the group search function to gain a better understanding of the group dynamics and content they post. Often these groups consist of moms that are sharing recommendations about professional services as well as events and news about the community.
Contribute content: Be careful here. Do NOT write about yourself. You need to gain trust and credibility in the group. Once you part of the group, give value. Don’t promote your practice. Comment on questions that are relevant to your PT professional skill set. Ask the administrator if you can write in informative blog post and then paste a link to it the group.
Look for advertising opportunities: Another option is to pay the group admin to promote you to the group. See if you can share any of your upcoming events to the group as well.

Facebook Groups within your neighborhood are a good way to get an idea of what others think of you, they’re a good place to identify influencers in your community, an opportunity to help and educate, and sometimes they are a great place to organically promote your physical therapy services.

Leverage the Nextdoor App & Community

Nextdoor is a bit like a hyper-localized Facebook. In order for users to join the network, they need to verify property ownership at a given address by phone or they can receive a piece of physical mail to validate that they live in the area. Due to the extra authentication, when businesses advertise on Nextdoor, practice owners can be certain that they’re reaching actual residents. However, unlike Facebook Groups, which is huge everywhere, the popularity of Nextdoor can vary by city or town.

Simply Instructions to Get Started

You’ll want to see how active the network is in your area before committing a portion of your marketing time and budget to it. Simply download the app, find your neighborhood, and sign up yourself. If there is a Nextdoor presence in your neighborhood, search for your business.

If you find a Nextdoor member that was also your patient, connect with them again offline. See if they are willing to comment on your services or even recommend you go others. Also, remind patients of the Nextdoor app and have them recommend you as well.

Nextdoor does have some advertising options as well. It’s not our top recommendation but for some practice owners, it might be a viable alternative.

Advertise Your Practice on Waze

Did you know you can put a billboard inside an app? That may sound crazy, but in a world where so many drivers use the Waze app, advertising on Waze instead of on street signs can put a lot of eyeballs on your practice in a hurry.

Waze Local is an easy way to advertise your practice. You can show more information about your practice on the app when people drive by. You can drop a pin of your practice on their map. You pay only for ad activity and their are a couple of different options. The basic advertising option will be best for most small practices.

The company also provides analytics on your ads, which can help you better strategize how to reach potential patients. If you practice is right next to a busy freeway or highway, it’s an affordable option to keep your name in front of a bunch of commuters.

You can learn more at https://www.waze.com/business/

The Number 1 Factor in Physical Therapy Referral Marketing

As the old saying goes, people buy from people they trust. How do you establish and maintain trust? Here are four easy ways to accomplish this today and improve your physical therapy referral marketing program.

1. LOOK LIKE A PRO

Like it or not, in this world, looks matter. A professional appearance conveys respect to the doctor and office staff, suggesting that you care enough to look like a professional for them. If you look the part, then the doctor or office staff will trust your authority, and that trust can then be built upon.

2. KNOW YOUR PROFESSION

Sharp style can only get you so far — especially when talking to a doctor with some knowledge on rehab of neuromusculoskeletal problems. Make sure you know the latest research that supports a referral to physical therapy, how your care can specifically solve a problem for that doctor’s patients, and what your competition does inside and out. Then share your information with confidence through intelligent, insightful conversation to build further trust.

3. KNOW SOLUTIONS TO PROBLEMS BEFORE THEY DO

In sales, the saying is that “everyone’s favorite subject is themselves.” That’s why when you take the time to really know their practice, the patients they see, what they think about treatment, and even solutions to problems they haven’t yet thought of, you immediately create authority and trust.

Do your homework and ask questions. Get to know your referring physician’s business, and then drop a little knowledge in your conversations to show you’re concerned about them. (Hint: Have you looked at your referring physician’s online reputation? If it’s not great, let them know about it and share the process to help them improve it.)

4. KEEP YOUR COMMITMENTS

It’s such common sense but so rare! If you follow through with your commitments, you’ll quickly earn a physician office’s trust. Why? Because so many don’t keep their commitments.

If you fail to follow through on the little things, how do referring physicians know they can trust you when it really matters? More importantly, how will they know you are fully invested in the patients they refer to you? Just like you, they are very busy and do not want to waste their time with people who may damage the relationships they have with their patients.

Don’t worry though, it’s easy to prevent these problems — just keep your commitments.

THE NO. 1 FACTOR IN PHYSICAL THERAPY REFERRAL MARKETING IS?

All of these tips contribute to the No. 1 most important factor in physical therapy referral marketing success: TRUST!

Looking for more information about how to generate physician referrals?

Physical Therapy Website Accessibility – ADA Compliance in the Digital World

Physical therapists understand the importance of creating an accessible environment better than most professionals. Working with people who are injured or struggling with pain often involves meeting them on their level, and the same is true for creating a space that’s welcoming for people with physical disabilities.

When it comes to creating accessible spaces, we usually think first about entryways, bathrooms, and other concrete obstacles that may present challenges for those with limited function or mobility. Tackling these areas is essential, but it’s also important to ask yourself whether or not your website is as welcoming as it could be.

Does the Americans with Disabilities Act Apply to PT Website Design & Development?

When the Americans with Disabilities Act (ADA) was passed in 1990, the idea that being able to use a business’s website would be essential to engaging with their business didn’t exist. As such, the bill has few guidelines for accessible website design. In the 30 years since, though, online commerce and interaction has become a much more integral part of our lives.

This year, the idea that a website is an essential part of a business was debated on the floor of the Supreme Court. Early in October, 2019, the Supreme Court upheld the right of blind people to sue Domino’s for failing to make their website and app accessible.

According to the LA Times, the court’s decision was based on the idea that the ADA “protects access not just to restaurants and stores but also to the websites and apps of those businesses.” The ruling doesn’t mean the plaintiffs will win their suit; it simply means they have a right to bring it. Legal precedence on the matter is still far from established, but that won’t stop lawyers from finding as many businesses as possible to bring suits against.

E-rehab has accessibility tools for your website that might help you to avoid the hassle of a lawsuit.

Contact Us today at (760) 585-9097 or request a free consultation by clicking here.

To learn more about accessible digital design, visit W3.org/standards/webdesign/accessibility.

Physical Therapy Marketing Tip: How to Use Micro-Influencers To Grow Your Practice

What are Micro-Influencers?

Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, that are in your local community. They know a lot about your community and people look to them for recommendations and advice about what matters and what to purchase.

Since micro-influencers resemble more of a trusted friend than a slick salesperson, they have some serious marketing power that you should capitalize on.

The Data on Micro Influencing

A 2017 Consumer Content Report surveyed 2,000 adults in the US, UK, and Australia about their unique perspectives on the consumer buying process.

When it comes to engaging with a brand, it turns out that what matters most to 90% of Millennials is authenticity. And what do they consider “authentic”? Certainly not perfectly packaged branding.

Instead, people prefer to consult a trustworthy source to decide where to spend their money, and 60% of them find that content created by consumers themselves is where they can find it.

Furthermore, a study conducted by HelloSociety found that survey respondents were 3x more likely to follow an influencer than an actual brand.

What does this mean for you? That micro-influencing is a powerful tool to reach potential patients, no matter what their age or demographic.

A Powerful Tool in Your Local Market

We all know that word-of-mouth is the most powerful tool to win new customers. Well, micro-influencing takes it to a whole new level by combining word-of-mouth with social media.

Micro-influencers have “influence” because they’ve built a rapport with their audience and, in many cases, some of that audience is made up of a local community of followers. By connecting with micro-influencers in your area, you can create buzz and really raise awareness about your physical therapy services.

How to Find Micro-Influencers for Your Physical Therapy Practice

Ok, now that you know how powerful local micro-influencers can be, let’s discuss how to find them.

Here are three simple recommendations:

Check out a micro-influencer online properties such as Facebook Groups in your neighborhood and the Nextdoor app.
Search keywords and hashtags on Instagram, Twitter, or other social media channels to find influencers that fit your practice and have a local audience. For example, #SanDiegoRunners or #HanfordSwimmers .
Use Google to manually type in [YOUR CITY] + [PRACTICE SPECIALTY] + [BLOGGERS or INFLUENCERS] and scan the results. For example, if you treat runners, you could search for “San Diego Running Experts or Influencers.”

Look for local influencers that have a good-sized general audience similar to your patient base and let them strategize creative ways to share your practice…that’s what they do!

Tips for Using Micro-Influencers

Invite them to try your practice “on the house.” If they love your physical therapy services, you may get some good (and free!) exposure as they could respond to your efforts by mentioning them in their Facebook Group or posting a “thank you” on their blog.
Reach out and ask if they are open to doing paid posts or shout-outs. Prices could vary depending on their amount of influence, so determine what you’re willing to pay ahead of time-based on what their influence could mean for your practice.
Let them be authentic… don’t try to guide their campaigns too much. Remember, your potential patient base is looking for genuine interactions with your practice, and the micro-influencer will provide just that.
Use a variety of micro-influencers. Rinse and repeat! The more positive exposure form multiple avenues, the more awareness for your brand. But don’t use them all at once or it will be very clear to your community that it’s a paid campaign, which defeats the purpose of using influencers for more authentic feeling marketing.

Your Turn!

It’s time to get off the fence and commit to putting in the time and effort to find micro-influencers that can drive you more business!

Use the tips outlined above to launch your first local micro-influencer campaign!

Four Different Ways You Can Create Targeted Local Physical Therapy Ad Campaigns On Facebook

Facebook has become a powerful advertising platform for small businesses including physical therapy practices. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes this ad platform a very effective option for PT clinics. Practices can reach potential new patients, grow their following, and increase revenue.

Facebook has four primary location targets available that allow you to create locally-focused ad campaigns.

Facebook’s Help articles define them as the following:

1. Reach everyone in this location

‘Reach everyone in this location’ is the default option. This option allows you to reach people whose home or most recent location is within the selected area.

You set the parameters for the location. Let us say, everyone in Encinitas, CA. It will automatically advertise to everyone in Encinitas.

2. People who live in this location

The second option is people who live in this location. This includes people whose home is within the selected area.

You might want to advertise a retail business. For example, to people who live in a specific location, perhaps, a real estate agent would want to advertise only to people that live in a certain location.

3. People recently in this location

People recently in this location, is the third option.

With this option, you’re reaching people whose most recent location is within the selected area to which you are advertising. You may want to advertise to people that visited health clubs or sports complexes. For example, to people who are recently in the location that you choose, say, ‘People who are in CrossFit’.

4. People traveling in this location

Finally, people traveling in this location, is the fourth option.

This includes people traveling in the selected area who are more than 125 miles from their home location. This is determined by the device and connection information that Facebook collects.

This would be a powerful option for people that have “snowbird” populations or large college campuses.

Facebook is Very Powerful

That’s four different options that Facebook gives you for creating very powerful, targeted local advertising campaigns. Depending on your target audience, you should consider those four different options. Think about how you may use them creatively to reach the ideal prospects with the ideal offers, while they’re in the ideal location.

17 Physical Therapy Marketing Ideas to Make Your Physical Therapy Website More Credible and Generate More New Patients

Authority, credibility, expertise, and trust are all important factors that patients scrutinize when looking at a physical therapy website. Patients that are unable to develop a sense of trust with you as a physical therapy service provider are less likely to call or request time with you on your appointment request system.

Increase trust and you will increase new patients!

Here’s a quick list of credibility opportunities that you can implement to increase trust between you and potential patients.

In a Physical Therapy Practice, People Judge What They Can’t See Based on What They Can See

Fact is, in a service business, people can’t test drive you or try on your physical therapy services. An outdated website may leave an impression that your practice is out of touch and may not be a clinic of expertise or excellence. I have compiled a list of seventeen things you can do to improve your online appearance and help you successfully convey that you provide exceptional services:

1. Upgrade your website design:

Creating a new physical therapy website design is well within the budget of any practice. It is important for your website to look great on smartphones…so, a responsive website is the right choice. Don’t forget to test all your website’s marketing features on more than one type of smartphone. NOTE: E-rehab clients can get a new website, free of charge, every 3 years.

2. Take real photos of you, your staff, and your patients:

Don’t use stock photos…or at least not ones that look like stock photos. And never, ever use clip art! Hire a professional photographer to take some pictures for you or license unique images from a pro, and you’ll immediately upgrade the appearance of your site.

3. Update your font:

Studies have shown that your website font actually impacts the believability of the claims you make on your website. Font matters! Make sure you’re using fonts that are proven winners on the web and that are big enough to easily read.

4. Make it easy for patients to communicate with you:

With smartphones, apps, sms, email, chat, and social networks, there are many ways for patients to connect with your office. Don’t miss out on vital communications by ignoring some communications channels.

5. Make sure your phone number is on top and on every page:

Your phone number should be visible above the fold on every page of your website along with a click-to-call function when people visit your site on their smartphone.

6. Add a live chat option:

Adding a live chat option is easy (and free too!) with a system like tawk.to .

7. Don’t want the commitment of live chat; add a bot:

Chatbots are a popular way to automate the interactivity on your physical therapy website. With a physical therapy chatbot, you can answer many of the questions that your patients may have before they even come in to see you. It’s a great way to educate your patients and it’s a great place for patients to submit an appointment request as well. We find that 1 in 10 people that use an E-rehab Physical Therapy Chatbot are scheduling an appointment.

8. Make sure you have a map that’s easy to access:

Make sure your address(es) is easy to see. There’s nothing more frustrating than looking up a local practice only to find that you don’t know where they are located. Make sure you have your address permanently placed on your site above the fold and also have a Google Map available.

9. Leverage your great service:

I rarely meet a practice owner that doesn’t think they provide great service. Fact is, if a practice has been around for five or more years, they’re probably right. If they weren’t providing great service, they would have gone out of business. But here’s the problem; it doesn’t matter how much YOU tell others that you have a great practice, that you are the best, that you are number one…it will never be as effective as the social proof that other patients can and will share about your practice. Encourage your happy patients to share the word about the success they had with you.

10. Include patient ratings and reviews:

I’m going to spend a little extra time on this by leading with a question. If you were a consumer that needed a locksmith, an urgent care practice, emergency plumber, orthopedist, or a physical therapist, would you look for one on Facebook, Instagram, Snapchat, or Twitter? Out of the literally hundreds I have asked, I’ve only had one person say yes. Another couple said they might ask for a referral from Facebook. My point is, and your web stats will prove this to you, people check PT practices out online, most of the time, by either Googling you, or by going directly to your website. You may be asking, “What’s your point Dave?” My point is that there are two places that you want to have your ratings and reviews for prospective new patients; on Google and on your website. Start by getting ratings and reviews on those two platforms (and in most cases, it won’t matter if you have reviews anywhere else).

NOTE: Of course, this is how the E-rehab system works – we help practices capture ratings and reviews to be displayed on Google or your website. We also will import Google reviews and post them on your website as well.

11. Add patient video testimonials:

If a picture is worth a thousand words, then a video must be worth millions. If you have a bunch of positive ratings & reviews, undoubtedly, some will question their authenticity. You can avoid any doubt and demonstrate the happiness and satisfaction of your patients with video testimonials. Click here to see an example.

NOTE: We have a patient video testimonial system that is so fast and easy to use, anyone can use it. Contact me and I’ll show you that it’s as simple as it gets and there isn’t any emailing or uploading of videos.

12. Highlight your specialties:

If you offer services that are uncommon, such as aquatic therapy, women’s health, vestibular rehab, concussion treatment, etc., make sure that you have a dedicated web page about these services. Also make sure that you include the service and your city in the page title and body so it’s more likely to rank on Google.

13. Highlight professional awards and association affiliations:

Have you won a Top Rated or Best Of award? Make sure that you display the badge on your website. While most of these “best of” websites have no relevant criteria to judge the quality of a practice, they do give badges away to many practices. Why do they do this? They want you to put the badge on your website that links to them so they will rank better in the search engines for industry searches like “best physical therapy in Salt Lake City” or “top physical therapy clinic in New Orleans”. Yes, it’s a joke/game, but if you are lucky enough to get the arbitrary award, add it to your website. It can’t hurt. I do recommend that you simply add the image but don’t link back to the ratings and review site.

14. Personalize your website:

Today’s patients want to see who will be treating them. Here’s how you can add a personal touch to the experience:

Staff biographies

Make sure that you have updated staff biographies on your website. Include the schools that staff member attended, certifications, specialized con-ed, types of patient conditions they like to treat, and then humanize the staffer. Tell viewers what they like to do in their spare time, mention some details about family, and involvement in the community if it’s relevant.

Behind-the-scenes

By providing video and pictures to show viewers what happens at the practice, a patient can more easily visualize their own visit. You may also want to showcase any unique company cultural traits. Both of these will result in impressing to the patient that your physical therapy practice is relatable and trustworthy.

Pictures of your great service

We are frequently asked what kinds of pictures should be on a physical therapy website. I suggest you share images of what you do best…patient education, manual therapy, and the sophisticated therapeutic exercises/neuromuscular reeducation that you use every day. For various services pages, take specific photos of the above three categories and include them on the respective services pages.

15. Be a healthcare professional:

A lot of the tips above are designed to make your business feel more relatable and friendly. But when it comes to opening up their wallets, customers still want to know you are a clinical professional. Here are ways to show you mean business:

Have a secure domain

This is a big one! Invest in an SSL certificate and secure your domain. It will help with SEO, build viewer trust, and HTTPS 2.0 protocols can speed up your site too.

Make sure you address the payment, billing, and co-insurance payment processes on your website

Show that you stand behind your physical therapy services with confidence!

Make your Privacy Policy visible

Make it clear that you’re going to protect their valuable information.

16. Make it clear how to reach support:

Let them know how you will handle things when they go wrong. When it comes to healthcare services, most complaints are centered around money. Clearly communicating how you verify insurance benefits, how the billing process works, and communicating in a timely manner can go a long way toward building trust.

17. Take Action!

It’s so important to communicate credibility and trust to prospective patients that are viewing you on the web. In today’s complex, competitive, and the oftentimes confusing marketplace, businesses need to go above and beyond to set themselves apart. Hopefully, the tips mentioned above will help your physical therapy practice stand out.

Contact Us if You Need Help

If you need help, don’t hesitate to give E-REHAB a call at (760) 585-9097. Since 2003, we’ve been helping PT private practices get the word out to their communities.

Physical Therapy Online Marketing – Focus on the Fundamentals

Most practices owners would agree, that in today’s competitive PT market, you need a great physical therapy online marketing to win. With the myriad of online marketing options, get-rich-quick, “be a 7-figure practice” schemes, misinformation, and time constraints, practice owners are often left very confused.

While every practice has different needs, we’ve found that there are seven fundamental strategies that practices should invest in to win online today. Focus on these, and you can beat the POPTS, HOPTS, and corporations…and in most cases generate some significant new business.

1. A Physical Therapy Responsive Website

Your website is hub of your of your physical therapy online marketing strategy, but if it’s not mobile-optimized, you’re simply missing out on patients that would like to easily connect with you on their smartphones.

According to our research mobile visitors account for over 40% of visitors to physical therapy websites. This is slightly less than the research site Statista, which indicates that mobile website visitors account for approximately half of the web traffic worldwide. In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.

In addition, Google has made it clear that it evaluates your website for a mobile optimized version, and if the site isn’t optimized for the mobile user, it’s likely to impact your search rankings. Google states:

“Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.”

If your site isn’t optimized for smartphone users, your search rankings are very likely to suffer.

NOTE: one tool that can be extremely useful on physical therapy websites, is chat. 79% of customers prefer live chat over email or social media for customer support due to its immediacy.

The problem with live on small PT practice websites is staffing the live chat. If you do have a request from a website viewer to chat and no one in your office is available or knows how to use a chat service, it can negatively impact your reputation.

A good solution is a chatbot. Physical therapy chatbots can proactively answer common questions and provide immediate answers to common questions and can help nurture users to the end goal of requesting an appointment. Interestingly, E-rehab.com chatbot data suggests that 1 in 10 chatbot users actually request an appointment. A chatbot should be included in your website and is an affordable way to convert more website viewers to new patients.

2. A Fast & Secure Website for Physical Therapy SEO

Search engine optimization (SEO) is the marketing practice of engineering your online brand and website content to increase your website’s chances of appearing at or near the top of search results.

According to a recent study, the number one search ranking position earns around twice as many clicks as the number two. Once you reach position six, you start receiving clicks from less than 3% of the people who see your search result listing.

More specifically, “People will have a really hard time finding your practice if you aren’t ranked near the top of search results, and you’ll miss out on the lifeblood of your practice – new patients!”

It’s been reported by many SEO authority websites that Google’s algorithm contains over 200 factors that impact a practice’s physical therapy search rankings. Some of them are out of your control and others can be addressed to improve your search rankings. Two such factors are a. having a secure website and b. the speed at which your website loads.

Here’s what Moz.com has to say on the topic:

“Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.”

“Page speed is also important to patients that are visiting your website on their smartphones. If your web pages take a long time to load some of your website visitors will leave and search for your competition. Longer load times have also been shown to negatively affect conversions.”

Simply put, a faster-loading site will rank higher and when people click on your Google listing, they will have a better experience and are more likely to become a patient.

If page speed isn’t something you’ve considered in the past, we do recommend you consider it now.

3. Physical Therapy Reputation Management

Physical therapy reputation management has a negative connotation. Many think of reputation management as the process of limiting negative reviews, responding to negative reviews, and getting them removed from your online directory profiles (Google, Yelp, Facebook, Healthgrades, etc.).

Here at E-rehab.com, we use the term Reputation Marketing for physical therapy private practices. It’s the process of not only making sure you deal with negative reviews but also the systematic approach of capturing ratings and reviews and marketing those reviews to generate more new patients.

First, a quick reminder about why you should be building your online reputation.

People will drive past your competition if you use this form of marketing
It’s the second most trusted form of advertising
86% of consumers read this type of marketing
50% of consumers visit a local business after reading this type of marketing
79% trust this form of marketing as much as a personal referral
65% of patients say this marketing is moderately or very important
48% are willing to go out-of-network if you use this strategy
72% of consumers use this as the first step to choosing a doctor

Implementing a process this like this can have a profound impact on your bottom line. Making the active choice to be number one in your market, as evidenced by a large number of ratings and reviews, can generate 5, 10, even 20 or more new patients per month.

Unfortunately, many practice owners don’t understand or are unwilling to do the work to capture ratings and reviews. The good news is we’ve made the process very simple. Some of our clients are generating over 50 new patients per quarter. It’s one of the most affordable marketing opportunities for small practices and one of the only ways to compete with the large corporations and hospitals ( that will always have a bigger marketing budget than almost all small practices ).

Reputation marketing is also a marketing multiplier.

Not only does having a large quantity of ratings and reviews increase the likelihood that someone will choose your practice, they can also impact or enhance other areas of your marketing efforts. For example, if you are looking to hire a PT. We’ve heard a number of anecdotal stories from practice owners stating that they had PT employment applicants mention the practices “large number of reviews” as a factor as to why they considered applying for a job at the given practice.

Another example is the importance of Google ratings and reviews and your search rankings. As noted here in this 2018 Local Search Ranking Factors article, SEO experts agree that ratings and reviews account or approximately 15.44% of the “influence” on search rankings.

While some say it is “the way” to rank number one, this is simply not the case. Take a look at this search for “physical therapy costa mesa”.

As you can see here, the company with the most Google ratings and reviews (i.e. Ann Steinfeld Physical Therapy) does not rank number 1. Nevertheless, accumulating ratings and reviews is a positive factor that can help with your Google Maps/Three Pack ranking. It’s just not the only factor.

Nevertheless, Google ratings and reviews are indeed a marketing multiplier and physical therapy reputation marketing should be one of the top fundamentals you implement in your marketing mix.

4. Physical Therapy Content Marketing

As the saying goes, “content is king”. This means that good physical therapy content will have a positive influence on new business generation. Good physical therapy content can:

Help capture the attention of potential new patients,
Help define you as an authority,
Help you rank in the search engines for various keywords, and
Your physical therapy content can be used across a variety of online marketing channels.

Whether it’s a blog, videos, podcasts, or all of the above, your physical therapy content should be a great resource about the conditions you treat, the services you offer, and above all, make it clear that for most diagnoses, physical therapist directed care is a great first choice.

But content is also the way prospects find and evaluate your clinical expertise. Content that educates, answers questions, puts a patient/reader’s mind at ease and is generally helpful can then be followed by a call to action that can generate more initial evaluations.

Content is an important part of your search engine optimization efforts. Google loves to index new content, meaning that more frequent quality content is produced, the more likely your content is to rank for a given keyword search.

As marketing guru Gary Vaynerchuck famously said, “ We are all media companies now.”

Commit to producing high quality content on a regular basis. It’s a fundamental marketing strategy.

5. Physical Therapy Email Marketing – A System for Keeping in Touch

Once you’ve done all of the hard work of generating new patients, you also need a system to educate patients about the additional services you offer. Retention marketing or patient reactivation are the terms commonly used to market to past patients and get them back in your clinic.

Email marketing has long been a reliable channel to stay in touch with your past patients. Offering “good will” by providing quality educational information is an easy way to stay top-of-mind with your past patients.

It’s also a good idea to use other options like SMS if you have special offers like a free screening offer for past patients. Younger generations are rarely in their email inbox, preferring the speed of text messages and the social connection of messaging apps instead.

Regardless of the choice of technology, build your list and keep in touch to maximize the value of your marketing activities and the relationships you develop.

6. Really Want to Stand Out? Use Physical Therapy Videos

Video has officially taken over the Internet! According to Cisco’s Visual Networking Index, online video will account for 80 percent of all web traffic by 2019, up from 67 percent in 2014.

Ninety-five percent of people say they have watched an explainer video to learn more about a business, product, or service.

Why is video specifically a great choice for physical therapy practice owners:

It helps build trust. People like to see the providers that will be treating them and the clinic where treatment is provided.
You can deliver your specific message. Fact is that most scan web pages these days. With a good video, patients will watch the entire piece and will hear your entire message.
It’s a great educational tool. Using video to in the following ways can be extremely beneficial:
1. Help potential patients understand their condition,
2. Share the services you offer,
3. Share success stories and the experiences of other patients,
4. Help patients understand what will happen during their first visit,
5. Help patients understand why physical therapy should be their 1st choice

You don’t need a degree in film to produce great videos. Creating quality video is very simple with a newer smartphone and any number of apps to assist you.

If you really want to set yourself apart, physical therapy video marketing is a great opportunity. Most do nothing more than share exercises. There aren’t many (or enough) videos to describe why patients should be choosing physical therapy in the first place.

7. A Physical Therapy Social Media Presence

According to Verto Analytics, as of July 2017, we spent more than 41% of our online time on social media apps, which equates to an average of more than 25 hours per month per user. This number has stayed pretty consistent so far through 2019 as well.

Social media has its place in physical therapy marketing. The problem is that most potential new patients DO NOT look for a physical therapist on social networks. Let me illustrate this with a simple question. “If you are in need of a locksmith, an emergency dentist, a plumber, an orthopedic surgeon, or a physical therapist, would you search for someone on Facebook, Twitter, or Instagram?” Most answer this question with a resounding “NO”! First this reason, social media marketing shouldn’t be your top priority. I’m not saying that you shouldn’t do it or it isn’t important. When practice owners think of marketing, they think about generating new patients. Your social media presence might help with the retention of past patients when they follow you on Facebook, but if you want to generate new patients, posting content on Facebook, Twitter, Instagram, and/or YouTube isn’t going to generate many calls or appointment requests.

That said, advertising, or paying to get your social media posts/content in front of your local audience can be an effective way to generate more new business. This type of marketing is an advanced advertising strategy though, and requires considerable time, money, and ongoing effort. It’s not a fundamental marketing strategy for most new and small PT practice owners.

I absolutely believe that practices must have an active social media presence. However, measuring ROI can be a challenge.

Conclusion: Focus on Physical Therapy Marketing Fundamentals

There are a number of online and offline marketing options. It’s easy for practice owners to get confused, waste money on bright and shiny objects…marketing tactics that promise riches, and lose focus on the basics. Don’t make this mistake.

E-rehab.com has been helping private practice with their physical therapy online marketing and physical therapy offline marketing for over 15 years and chances are, we can help you too.

Click here to request an appointment with me or call (800) 468-5161 to learn more about how we can help.

Thanks for reading!

David Straight