Blog

When it comes to physical therapy online marketing, reaching the right audience is the most important component to a successful strategy. For physical therapy offices and businesses, it makes perfect sense for your physical therapy online marketing strategy to target baby boomers. As baby boomers age, they face mobility-related accidents, chronic illnesses, and other health […]

“Content is king” is a common, hard truth that marketing strategists rally behind when talking about physical therapy online marketing. Any good website builds quality content in order to improve its ranking and support its marketing strategy at an optimal level. But what actually makes content “king,” and how can you improve it? For one, […]

The new year should be seen as a great new beginning for just about anything that needs a fresh start, and this can be especially true if your physical therapy blogging could use some revitalization. Whether you already blog and need to boost its quality and quantity, or if need to start a new blog, we recommend these four resolutions to get […]

Physical therapy website development can be a delicate affair. You want your website to come across as positive and you want to create the idea of healing, but you don’t want to give to much attention to physical pain. This is why you have to walk a fine line between acknowledging the issues that lead […]

So, you’ve decide to start focusing on marketing your physical therapy practice online. You know you need to set up a website, a blog and social media pages. You now understand what search engine optimization (SEO) refers to and why it’s necessary to include keywords throughout your website, but there may still be some physical […]

Most people realize that online marketing is the future, but in many cases, they may not be entirely sure how to actually use it to their advantage. This can be particularly true for physical therapists, as the whole physical therapy online marketing world can seem a bit confusing. Going to a digital marketing expert may help […]

I’m Kind of Fed Up with Something                   Today I’m pouring my heart out a bit and asking for you to share your thoughts, but first here’s why . . . Now, before you start to wonder what I’m selling today, don’t. I’m not selling anything but […]

Business owners have always known that excellent customer service is an integral part of running a successful business. Physical therapy is no exception, as satisfied patients spread the word of their positive experience and are largely responsible for helping a practice grow. Disgruntled patients, on the other hand, likely won’t return to your practice and […]

As a private practice owner, physical therapy search marketing is a channel that you cannot afford to neglect. Search engines account for an enormous percentage of all online traffic. They are constantly directing traffic to one website or another and the search giants of today have held strong percentages of market share since their origin. […]

In the field of medicine, your reputation is everything. Getting just one bad online review can have negatively impact your business in major ways. The worst part is, you may never know the business that you actually lost, since no one is going to tell you about it. This highlights why reputation marketing for physical […]

The phrase “location, location, location” doesn’t only apply to real estate. When you design your physical therapy website, focusing on your location with search engine optimization (SEO) in mind is an absolute must, whether you have one location or multiple offices spread across the state. The thing is, you can’t just have your physical address […]

We listen to feedback from our clients all the time, and it’s often clear that physical therapy blogging can be an intimidating pursuit, especially for a new office or website. Another pressing question that many private practices have is this: with so many other great blogs out there, how can we differentiate ourselves and draw […]