Blog

It’s 2016, and just about everything imaginable can be found on the Internet. As this expansion inevitably continues, you may start to grow concerned that the larger the Internet gets, the smaller your physical therapy practice’s website becomes, especially when all your competitors also have a sites of their own. The reality of the age […]

When it comes to building a website for your business, there are a few basic practices that are standard in any industry. The following are often considered essentials: An eye-catching display Easy navigation A clear sense of what your business is and what it has to offer But when it comes to physical therapy websites, […]

If you’re not already creating and distributing effective physical therapy newsletters, it’s high time that you start. Newsletters have the power to transform new and possibly reluctant patients into loyalists that support your physical therapy practice with their repeat business and spread the good word regarding their positive experiences with you. Establish Your Expertise Using […]

Creating a comprehensive marketing strategy is easy when you have a big budget. But when you’re a small private practice and just getting started in the online space, you need a strategy that costs time, not money to boost your physical therapy online marketing. By learning how to produce the right content and where to […]

If you haven’t already noticed, we’ve reached a point where the process of physical therapy clinic marketing now has to include social media, almost by default. While this should hopefully be clear to you, what it means may be a little different from what you might expect. Why You Need Two Accounts in Physical Therapy […]

How do you spread the word about your physical therapy practice? For many therapists, this is a difficult question to answer. Limited resources and time often means having to rely on word of mouth from current patients to attract new visitors. But as it turns out, there are plenty of cost-effective ways to help patients […]

Maintaining a good reputation is important for any business, but it’s particularly important for anyone in the healthcare industry. To keep your private practice at the top, it’s critical to focus on reputation management for physical therapy right now. Don’t Wait for a Problem before Taking Action Physical therapists often focus on the importance of […]

For many private practices, physical therapy reputation management may seem like a vague process. Physical therapists specialize in knowing their patients, dealing with injuries and building back strength, but when it comes to creating a proactive plan for a healthy reputation, you may not know where to start. If this sounds familiar to you, the […]

Are you struggling to create a successful physical therapy reputation marketing approach? If so, you should strongly consider writing blogs if you’re not already doing so. Although blogs are often treated like an afterthought by many businesses, they can be a powerful tool for boosting the reputation of your physical therapy practice. Why You Should […]

Physical therapy mobile marketing has grown to become an essential process that all private practices need to take advantage of. This is the result of more people spending more time on mobile devices, as well as the increasing competition of the medical industry. In the world of physical therapy, evidence has shown that the industry […]

Are you keeping your search engine optimization (SEO) in mind with each post on your website and making sure that all of your content is “SEO friendly?” If not, it’s time to make some changes: SEO friendly blog posts increase the chances of your posts being indexed and ranked by the search engines, which is […]

Search Engine Optimization (SEO)—the never-ending quest to fine-tune (or completely gut) your website so that it performs better in search rankings—can be a tiring race to run because the rule-makers (i.e. Google) are always changing the rules. This can be especially frustrating for your practice when it comes to physical therapy SEO. But as we […]