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It’s a little ironic: you’re a physical therapist who improves the health of others, but when tasked with the overwhelming flood of information involved in online marketing, you become stressed, tense, and exhausted. But there’s a quick relief valve to this stress: step back and look at the big picture — at the panorama that […]

What is search engine optimization (SEO) for your PT Practice? We define physical therapy SEO as search engine optimization for your physical therapy practice website (learn more about how to do your own on-page optimization here). You want to grow your practice by having a website to draw more people who will use your physical therapy […]

It’s common knowledge that Google has the market share of eyeballs for search.  But Bing.com, while trying to make a push for users, has screwed up again…and at the expense of business owners. We had a few calls today from upset physical therapy practice owners complaining Bing.com is showing old Yelp reviews which were inconsistent […]

Marketing to doctors is especially challenging. They are a very busy bunch that tend to be quite skeptical of marketing materials. You can overcome these obstacles, however, with an effective newsletter strategy. Newsletters are an excellent way to position your physical therapy practice as a true resource. Here are three ways to accomplish this. Be […]

                    There are many ways to start your own physical therapy blogging regimen.  If we have put the cart before the horse and you are still considering whether or not you need a blog, well…take a look at these stats here. Success Stories These stories can […]

Reputation management for physical therapy is an important aspect of modern marketing and business practices. Your business reputation is important, and in the social age, people can say things about you anytime, anywhere and have a drastic impact on your business processes. The following reasons PT businesses need reputation management show the value of proactively […]

Digital marketing has quickly become the most common and fastest way to reach a wide audience. However, simply having a website isn’t enough to reach a vast audience. We recommend you have a simple physical therapy social media marketing strategy.  A 2014 study performed by Social Media Examiner found that a whopping 97% of marketers […]

Google Warning Those without Mobile Optimized Websites Physical Therapy Mobile Websites (also called Mobile-Optimized) are Now a Must for PT Practices   Are your prospects and patients having a bad online experience when they visit your website?  If you don’t have a mobile optimized website, about 30%-40% probably aren’t happy.  In raw numbers, that could […]

Physical Therapy Marketing Opportunity: More Reasons Why Consumers Should See PTs First Physical therapists know that they are just as capable of evaluating and treating patients for musculoskeletal disorders as medical doctors.  While society (both consumers and physicians) still generally think of physical therapy as an ancillary service, physical therapists know better.  Consumer direct access […]

A Practical Tip that You can Implement in 2 Minutes Make sure your Physical Therapy Facebook Fans (Facebook users that have “Liked” your Facebook business page) can contact you fast and easy with Facebook’s new Call To Action Button. In this video, I will show you how easy it is to create a call to […]

Visualizing How Patients Choose Your Practice Online Can Help You Improve the Process In marketing, we talk about funnels to describe the process of identifying patients and getting them to know, like, trust, try, buy, repeat and refer. This infographic is an online marketing funnel for physical therapy practices. Note: at the bottom, in the […]

A Value Proposition to Offer Your Primary Care Physician Referral Sources There are a number of studies that demonstrate the value that physical therapists offer.  Here’s an infographic/newspaper ad I put together for a local practice. Reminder: when you do create some physical therapy marketing collateral, make sure you have a call to action as […]