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Smart Phones Have Transformed the Way We Communicate If you haven’t already noticed by now, smart phones and tablets are drastically changing the way that we interact with the world. Currently, 9 out of 10 new phones being sold is a smart phone, and if you happen to one of the minority that doesn’t have […]

I get calls from my clients almost every week – “These Yelp sales people are hammering me,” is what I heard yesterday.  They share numbers that aren’t likely to be accurate (e.g., number of leads & page views) and try to convince them them they are missing out. I thought I would share my perspective […]

Simplicity of Technology Breeds More Competition More and more physical therapy practices these days are joining the online revolution and giving their business an online presence. On the one hand, technology has made it so much easier to accomplish this. Almost anybody with virtually no technical skills can take their business online. However, on the […]

Though the first image that might come to your mind with any mention of Instagram could be the constant flow of filtered personal pictures sent between so many with no real objective in mind.  Physical Therapy Marketing with Instagram can also be a powerful tool if you are trying to reach a younger audience. When […]

After the trite (but probably necessary) statements on your website, like we are the best, 1 on 1, individualized, hands-on, etc. , what content should you include on your website that will really give you a competitive advantage?  Try this infographic on for size for some ideas about physical therapy inbound marketing.

When it comes to physical therapy marketing online, Yelp can help.  Yelp wants patients to review your business but they don’t want you to incentivize your patients to do so.  They want it to happen naturally…organically.   Therefore, Yelp provides verified business owners with 3 ways to get patients to your Yelp business listing.  If you […]

If you’ve done a geographic search for physical therapy clinics in your area, you’ve probably noticed a link to one or more Yelp listings on the search results page.  If you’ve asked yourself, “How can I get my business listed on Yelp?”, this post should help.  Claiming your listing might get your business listed when […]

Your clinic’s reputation is its most valuable asset. If it’s tarnished, you could lose patients. This article shows how negative reviews are not always what they seem and what you can do about it. Many Physical Therapists stand or fall on their reputation. A single therapist or practice can spend many years, and much money, […]

By now, you’ve probably seen plenty of square barcodes like the one pictured here. They will leap out at you from so many places because they are everywhere: Magazines, advertisements, websites, TV, even the back of cereal packets. You might have just noticed them recently, or if you are an avid smartphone user, you may […]

Q. I can see my website on my phone so does that mean that it is already mobile-friendly? A. While most sites will show up on a Smartphone, they aren’t necessarily “mobile-friendly”. Unless your website has been especially designed for mobile devices, your patients are most likely waiting a long time for the site to […]

Most Physical Therapists are on a tight budget, especially when it comes to marketing. Many clinics simply don’t have financial resources to invest in advertising and marketing. The irony is that NOT marketing your clinic will have a detrimental effect on your business. Here are some big marketing ideas for a small marketing budget: Optimize […]