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Most Physical Therapists are on a tight budget, especially when it comes to marketing. Many clinics simply don’t have financial resources to invest in advertising and marketing. The irony is that NOT marketing your clinic will have a detrimental effect on your business. Here are some big marketing ideas for a small marketing budget: Optimize […]

Most practices could do with more patients. That’s where physical therapy marketing comes in and physical therapy websites are an important part of the plan and process. Here are 6 simple tips, that if put in place, could help your clinic’s bottom line. 1. Show Off Your Testimonials When choosing a new practice, reading testimonials […]

Add the Facebook ‘Like’ to Your Website There are lots of physical therapy marketing ideas you can apply to Facebook. An effective way to showcase your Facebook Page and social community is to promote it on your own website. A ‘Like Box’ makes it extremely easy for your visitors to ‘LIKE’ your Practice without ever […]

In part 1 of physical therapy web design for boomers, I shared with you a number of points mainly surrounding the content (grammar, organization of your message, etc.).  This time, I will share with you some thoughts on formatting your physical therapy website.  I went for a bullet list format for this post so you […]

“Why is no one using my physical therapy website? I haven’t seen a single new patient!” Every time I hear those words, it makes me chuckle because it reminds me of my first physical therapy website over 10 years ago. I was so excited when it was done! I had completed a major objective of […]

This post offers guidelines that can help you create websites that work well for older adults, the fastest-growing group of Internet users. Besides sending and receiving email, older adults also routinely search for health information.  As the baby boomers age, the number of older adults using the Net will continue to grow. Four Key Points […]

    Don’t Miss this Physical Therapy Marketing Opportunity Physical therapy practices are challenged with creating patient loyalty and retention. If your patients don’t keep coming back chances are your practice won’t be successful in the increasingly competitive rehab space. It’s common knowledge that it’s easier to get a former patient to come back to […]

So this is Yelp: [blockquote align=”left” variation=”orange” cite=”yelp.com” citeLink=”https://yelp.com”]”best way to find great local businesses” “People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist. What will you uncover in your neighborhood?” [/blockquote] I have received a number of reports from my clients that Yelp drives some business […]

For some physical therapy practices, a blog might be a good use of time and money. Twice each month I do webinars for E-rehab.com clients. This one was so well received, I thought I would share it on our blog. This webinar discusses some of the basics regarding setting up a physical therapy blog on […]

How should online promotion be done for physical therapy websites? That’s a question that many practice owners struggle with and as such they spend hundreds or thousands of dollars per month on promoting their business online the wrong way. They are “hyper sold” the idea, by the big box corporate marketing companies, that they should […]

Google made a great choice.  They have brought back their stars with reviews and made it a simple 0-5 scale again. The old Zagat score was confusing and without stars it didn’t provide an intuitive and easy to understand visual of customer reviews. Best of all, with Google bringing back reviews, physical therapy practice owners […]

Physical therapy marketing opportunities with Google are described here.