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When it comes to online marketing efficiencies, small practices need to make every opportunity count. Every interaction with prospects and patients is deeply personal, understanding the “Voice of the Customer” (VoC) is paramount. VoC is a term that refers to the in-depth process of capturing customers’ expectations, preferences, and aversions. For physical therapy private practices, […]

Complexity Results In Confusion, And Confusion Means You Get Nothing Done – Start With This For A Quick Win Navigating the complex world of digital marketing can be confusing.  For a practice owner, there are constant distractions, this company promising 30 new patients, that company promising double digit growth etc.  For a small practice owner, […]

One Tactic that You Should Include in Your Physical Therapy Marketing Mix – UGC User-generated content (UGC) can be a powerful tool for building brand loyalty and increasing engagement, especially in a profession as impactful as physical therapy. Given that physical therapy is often the best first choice for addressing pain and musculoskeletal disorders, it’s […]

  For most physical therapy private practices, and in fact, most healthcare businesses in general, new evaluations are the practice’s lifeblood. Indeed, you’ve probably heard the saying, “There are only three ways to increase revenue – more new patients, more visits per patient, and getting paid more each visit.”  Marketers know this and pledge to contribute […]

This Post was Written (for the most part) by Chat GPT   In today’s tech-driven world, we’re constantly hearing about AI or artificial intelligence. But what is AI, and how is it shaping the future of marketing, specifically in the physical therapy realm? Artificial Intelligence, or AI, is a branch of computer science dedicated to […]

In today’s fast-paced digital landscape, having effective marketing strategies is essential for the success of your practice. To ensure consistency and efficiency in your marketing efforts, it is crucial to implement standardized operating procedures (SOPs). In this blog post, we will explore the importance of SOPs and delve into five essential SOPs for your physical […]

This month we will explore the important physical therapy marketing concept of Online Local Directory Management and how it can help physical therapy private practice owners like you convert more online viewers to patients. In today’s digital age, it’s crucial for practices to optimize their online presence, and that’s exactly what Online Local Directory Management […]

  In today’s competitive online world, finding a reliable and effective physical therapy SEO company can be hard. Unfortunately, many SEO companies just aren’t good enough, and their sub-standard methods can hurt your physical therapy clinic more than help it. As an expert in the field, I’m here to tell you about the five clear […]

  About physical therapy website design in 2023 – think about the primary function of your website…it’s to sell, so the words matter when creating a 2023 physical therapy website design. In the digital age we live in now, every physical therapy business needs a well-designed website. But your website needs to do more than […]

First, Understand that Online Marketing is a Multichannel Effort (but, you don’t need to be on all of the channels 😉) As an expert in online marketing, it’s essential to know the different strategies and channels that can be used to promote physical therapy websites to potential clients. A HubSpot blog post says that online […]

  PT practice owners and marketing staff need to be familiar with social networking sites’ tools and customization possibilities, especially as they pertain to visual content. Instagram has become one of the top social networks, so I put together a summary that compares and contrasts the four Instagram content formats (posts, stories, reels, and IGTV). […]

As a physical therapy business owner, you know the value of a strong, effective website. Think about it for a second. If your target market is 35+ years of age, they use websites all of the time when making buying choices. A great website can be the key to attracting new patients, engaging with current […]