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Strategy The most common mistake when posting to Facebook is businesses don’t have a strategy. When developing a physical therapy marketing Facebook strategy first decide why are you posting this? What is it that you want to accomplish from this? Who is your Target Audience? What is the action item for the reader? Posting just […]

Here’s a Great Infographic to Familiarize Yourself with Online Marketing Options Enjoyed this infographic? Get more small business marketing tips from BloggingPRWeb

Online blogging has given individuals and businesses alike the opportunity to reach out to others, spread their message, and gain support for their practice and profession. Physical therapy blogs are a great way for physical therapists to explain more about their work, inform the public about health conditions, and connect with potential patients. While blogging […]

How Patients Use These Tools

Call us crazy but we see great potential for online mobile marketing. We really don’t think it’s crazy given the unbelieveable statistics. Check out these numbers from Google regarding the number of times users go online on their smart phone each day. As such, part of a comprehensive physical therapy marketing strategy should be about […]

I recently wrote this guest blog post on the Web PT blog. Below is the summary and you can follow the link for the entire article on physical therapy reputation management. [colored_box variation=”wheat” bgColor=”#f8f0c9″ textColor=”#8d8d8d”] As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one negative one […]

From PTPN and E-rehab: How to Use Smartphones to Market to Your Patients and Add Dollars to Your Bottom Line from PTPN Inc on Vimeo.

Patient reviews are powerful. Consumers trust their peers more than anyone else when making buying decisions. Studies indicate that great Yelp reviews can positively impact business growth. Pew Internet studies indicate that 19 percent of patients consult reviews when making health care decisions. Yelp Wrong and It Could Cost You Yelp is continuously making efforts […]

“Outside Looking In” by Larry Benz from Evidence In Motion on Vimeo. How might we apply this knowledge in the promotion of physical therapy as well?

I’ve been brainstorming with some of the industry’s leading professionals like marketing expert Lynn Steffes, PT, DPT of Steffes & Associates, and finance expert Chuck Felder, PT, DPT of HCS Consulting, about how we can help you succeed in 2013. It’s not your fault that Medicare/CMS are proposing such drastic changes. We do need to […]

TIP 4: CREATE YOUR PRACTICE BUSINESS PAGE Last week I discussed 3 TIPS to help you make the most of LinkedIn when trying to hire a new PT for your practice. This week I am going to provide you with a 4th tip that will help improve your business’ presence on LinkedIn. Below are some […]