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Keyword research is as old as SEO itself. Search engines have always used keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords like “physical therapy Los Angeles” […]

Do you ever wonder why your Facebook likes and posts seem to be from the same people? It’s true, you may have 100s of friends, but you only hear from the same group of people.  There are ways to reach a broader scope, but first you have to understand the techniques facebook uses to disseminate […]

For most physical therapists, their expertise in having a successful practice is not linked to their personal knowledge of business or physical therapy content marketing.  It comes from their passion to deliver solutions to their patient’s physical needs.  Clinic owners have invested years into their physical therapy education, and it is this knowledge, patient care, […]

When a potential new patient visits your website (we’ll call them a visitor) there are seven questions you need to be answering for them.  Good physical therapy website development should address all of these and your physical therapy web designer/developer should have experience in and the ability to help you answer all of these questions. […]

With just a few improvements, your social media profiles could become the crown jewel of your digital marketing strategy. By switching up your approach and committing to a higher level of quality, you could soon be generating more leads, revenue, and interest in your physical therapy practice with minimal effort. The great thing about social […]

No doubt you have already set up a Facebook Page for your practice and hopefully you have a number of fans that have joined your page since then. Your goal now is to build a relationship with these fans and interact with them. You want to let your fans know that you value them and […]

We get a lot of questions from our clients about what should be on a physical therapy website home page. Your physical therapy website first and foremost should be responsive – a website that adapts to or changes its shape and presentation in response to the screen that the viewer is looking for at your […]

In this presentation, I’m going to talk about why you need a physical therapy blog. I’m going to go through a formula for you, and also give you some specifics on how you can get the information out on your website quickly. So, why should you have a physical therapy blog? Because it helps you […]

Your headline is quite possibly the most important feature of your blog post.  It is your first impression and you only have seconds to capture your reader’s attention, sell them on your idea, and steer them towards your site. Keep in mind how much information you are competing with.  If your headline is long winded […]

Physical therapy website design is a great opportunity for a private practice to differentiate themselves from the competition. If you run a physical therapy clinic, you know who your competitors are, and you know what makes you different from them. So, how do you convey what makes you different from the rest when crafting a […]

Physical Therapist have chosen their professional career path because they want to take care of patients.  You’ve spent years investing in education grad school, fellowship training, con-ed galore and there’s no question you are the specialist in relieving their patients’ pain.   Why would PTs ever want to trade the fruits of their labor  (i.e. billing […]