Video Marketing Archives

Physical Therapy Video Testimonials – How and Why

Physical therapy video testimonials are yet another marketing strategy that so few PT practices are implementing.

Proof in the form of happy patients that are willing to tell the world how happy they are with your physical therapy services is the best marketing content possible.

Nothing will give a prospective patient more confidence than seeing a variety of glowing testimonials about the treatment they so badly want…and need.

So how can you build up your cache of video testimonials? Here’s how!

Have a Process

The first step to getting more testimonials and getting them consistently is to make it a process at your business.

This is too important and valuable to leave to chance, but that’s exactly what most businesses do. I’ll show you how to do it better!

Create a process that is triggered when a positive patient experience happens, so you approach your patient for a testimonial when they are going to be most willing to provide one.

A possible process could look like this:

Listen for a patient comment that includes the words “thank you…”
Respond with something like, “I’m glad you are doing so well, would do me a small favor and allow me to get that on video?”
Have the patient sign a video release form and HIPAA release.
Pull out your smartphone and have the patient answer 4 questions:
a. their first name
b. the problems they had before you helped them
c. what they did in therapy/with you
d. what they are able to do now or how their pain has diminished/gone away
e. a recommendation for you

That’s it – pretty easy, right?

Make It Easy

Shooting a video for you was probably not on the list of things a patient might do for you so you need to make it easy.

Use E-rehab’s slick video testimonial system – point, shoot, send. That’s all it takes.

If you’d like to know more about this, let us know.

Share Them Everywhere

Once you’ve collected your testimonials, be sure to put them to good use by sharing them everywhere and making them as visible as possible.

Share them on your website, Facebook, Youtube, LinkedIn, and Instagram. Add them to the newsletter we provide each month.

You might even be able to think of other ways to share them (how about with the referring doctor?).

Your Turn!

You now have a simple process and tool to add some serious firepower to your marketing. The importance of getting good physical therapy video testimonial can’t be overstated – get started today!

Get Better Results From Your Physical Therapy Social Media Marketing

Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many physical therapy practices!

The good news is that the pace of change in today’s private practice marketing world means that it’s never too late to jump in and compete, no matter where you’re starting from.

Here are seven things you can do right now to improve your social media presence and get better results from your social media efforts:

1. Understand Your Audience

This is perhaps the most important part of your social media strategy. While many get lost in the content development, planning, and technical use of social networks, physical therapy marketing is all about reaching your target market. The fundamental question that you need to ask is, “Do patients seeking out physical therapy or past patients seeking out my physical therapy services, use social media?” In our opinion here at E-rehab, past patients do use social networks to continue the relationship with a clinician/clinic they’ve had treatment at. Therefore, it does make sense to use them. In doing so, it is always important to focus on three things – educating past patients, entertaining them to maintain engagement (continued interaction on your the social network you’ve connect with them on), and making occasional offers.

NOTE: Years ago, at a WebPT conference, I was speaking with the director of marketing, he made an interesting comment that has stuck with me to this day. He said, “If you want to try to measure ROI with social media, don’t. It’s the wrong question to ask.” While I can appreciate this from his context, I was speaking with a dedicated marketing expert that had a team of people and a health budget. Why am I bringing this up? You need to make peace with the inability to measure ROI, and you need to make sure that other marketing strategies, that do provide a measurable ROI are a higher priority.

2. Sharpen Your Physical Therapy Social Media Strategy

Simply posting content on social media isn’t enough. Before you can expect to generate a tribe of fans, followers, or community on a social network, you need to take a sharp look at your current strategy, and be realistic about what’s working and what’s not.

Start, consider the following questions:

Which social media platforms are you active on?
Which social media platforms are relevant to your business goals?
Which social media platforms are providing the most traffic and conversions?
Which social media platforms are underperforming?
What kind of content are you most effective at creating?
What kind of content will most effectively accomplish our social media goals?

Take a step back and really consider these questions. When it comes to the business of physical therapy, and I can’t overstate this enough, you may find that you’re wasting your efforts on platforms that don’t get results, you’re not using the platform’s features to the fullest, or you’re spreading yourself too thin. Don’t be afraid to change directions in your pursuit of your goals.

Important Concept: Physical Therapy isn’t very social. No one wants to go to physical therapy and you can’t make people have pain or induce demand for it. Yes, people “need” physical therapy and it’s important for your brand name and expertise to be present in your prospects’ minds when they do have a problem. It’s super important to understand this.

3. Optimize Current Accounts

Once you’ve decided on your social media platforms and strategy, you should consider how you can strengthen your presence by optimizing your accounts.

To start, ensure your profile and header images are current and clear, and reflect your brand wherever possible.

Next, make sure you are making full use of any opportunities to add copy, a call to action, and hashtags. Also, check all links to be sure that they’re working properly.

Finally, remember that your profile shouldn’t be static, but rather a living asset that changes to reflect current seasons, campaigns and promotional themes.

4. Identify Clear Goals

What gets measured, gets managed…and improved. It’s time to identify clear goals that you will commit to monitoring and measuring moving forward.

You’ve likely checked your analytics in the process of evaluating your current social media accounts, so you already have the information you need to set your goals for the following year.

Remember, your goals don’t need to be elaborate or involved. A goal can be as simple as increasing your content posting or mixture. In any case, create goals that inspire you and share them with your team or peers and mentors that will hold you accountable.

5. Create a Schedule – Consistency is the Key

We’ve found that in almost 100% of cases, the most effective social media pros have a thoughtful posting schedule that they adhere to.

As a result, a big part of the execution of your social media strategy should be finding out the ideal timing for your content to maximize reach and engagement, and then creating a schedule around those times.

A schedule is more than just an alarm clock to time your posts by though – it also forces you to think ahead about your content plan. This keeps you from having gaps in your content, and ensures that you are giving yourself enough time to thoughtfully create your social content to tie into your greater marketing plans.

6. Use Video

In March of 2019, we attended Social Media Marketing World conference. If there was one underlying theme that crossed many discussions, it was this…use video! Video on Facebook, live video, YouTube video, Instagram video…video is where it’s at.

Many practices shy away from video marketing, but it’s effectiveness in unquestionable. Videos are easy and fun to consume, more engaging, and more likely to hold the attention of your audience for longer periods of time. In other words, you can’t afford to skip it!

Keep in mind that videos don’t need to be professionally done to work. In fact, in most cases, an informal and more relatable video will beat a Hollywood production any day!

A great way to capitalize on video that anyone can do is to go live. Many social media platforms offer live video options now, and it’s as simple as turning on your phone or webcam and hitting ‘broadcast’.

Don’t overthink it…just do it!

7. Don’t Wait – Get Started Now

Developing a strong social media presence is incredibly important for physical therapy private practices, today and for the future. Given that most people with musculoskeletal problems never see a physical therapist, social networks are a great way to reach many.

Hopefully, these tips will help you enhance your social media strategy and smash your goals!

Video Marketing for Physical Therapists

It’s the new force for online marketing, and understanding its significance to the future of your Physical Therapy Practice.

The exponential growth of online video usage is undeniably the future of all small business marketing plans, including physical therapy practices. By not embracing our video minded culture in your next marketing plan, would be equivalent to not having a website for your practice today. Business forecasters at Cisco, eMarketer, and The Drum all have astounding figures to show how online video popularity has grown in the past few years, and predict continual future growth should not be ignored. Physical therapy clinics will need a video presence in order to survive.

To better understand the significance of small business video marketing take a look at these statistics, and consider them when creating your future marketing plan.

The Unstoppable Popularity of Online Video

It’s hard to miss the epidemic of video streaming on mobile devices these days. Groups of teenagers and young adults all together, but no one actually talking. Their heads down, trying to find the next great video to share on their social media pages. It’s a cultural phenomenon to witness the evolution of the mobile phone, and how it is impacting our lives. Whether we like it or not, mobile phones, and video streaming are embedded in our modern world.

By looking at the following statistics, you can begin to understand the significance of this marketing media format.

Video made up 73% of global internet traffic in 2016; Cisco predicts it will make up 82% by 2021 (Cisco)
By 2021, the equivalent of 5 million years of video content will be watched every month (Cisco)
Live video will grow 15x by 2021, making up 13% of all internet traffic (Cisco)
In 2015, US adults spent an hour and 16 minutes of every day watching video online (eMarketer)
69% of people worldwide watch video online, but 86% of those 18-26 do (eMarketer)
71% of teens 13-18 say they watch mobile video (eMarketer)
The average person spends around 30 minutes watching video on their smartphones every day (Quartz)
Mobile video use grew 35% in 2017 (The Drum)
55% of people watch a video online every single day (Forbes)

Technology advancements for smartphones, including improved bandwidth, allow users the ways and means for video streaming anywhere at anytime, but that is not the only driving force in its popularity. Social Media is the fuel for the fire in video consumption. Social media platforms such as YouTube, and Facebook, are the power players, along with Snapchat, Pinterest, Twitter, and Instagram. Differing social sites appealing to the interest of varying gender and age groups, prove that there is a social media site for everyone, and everyone is using one.

Here are statistics on how social media plays an important role in how we receive information today.

Youtube is the second-most popular mobile app; 71% of all mobile users have it installed (recode)
Youtube claims that mobile video consumption increases 100% each year (Forbes)
300 hours worth of video content are uploaded to Youtube every minute (Statistic Brain)
8 billion videos — equal to 100 million hours worth of content — are watched on Facebook daily (Social Media Today)
500 million people watch video on Facebook each day (Forbes)
Snapchat users watch 10 billion videos every day (Social Media Today)
Over 500 million hours of video are watched on Youtube every day (Social Media Today)
Twitter’s video views grew 220x between 2014 and 2015 (Social Media Today)
45% of people say they watch over an hour of video on Facebook or YouTube every week (WordStream)
People upload more video content in 30 days than what has been created by major US TV networks in the past 30 years (WordStream)
92% of people who watch mobile video say they share videos with others (Forbes)
Video content on social media generates 1200% more shares than text content and image content combined (Forbes)
Since most videos autoplay on mute, and many people browse Facebook in a public setting, 85% of Facebook videos are watched without sound (Digiday)

Your patients have come to expect information in a video format.

Your patients no longer have the attention to sit and read pages and pages of information. They have come to expect the entertaining assets and quick bits of information a video can offer. When patients are engaged in the branded video content, they are more likely to respond in favorable ways to the next call to action. Call today to learn more! Schedule your appointment now! Learn more by clicking here! Patients are drawn in and take action.

4x as many people would prefer to watch a video about a product rather than read about it (Social Media Today)
When making a purchase decision, 4 in 5 millennials look for video content as a form of research (Social Media Today)
70% of millennials say they’re likely to watch a branded video while shopping for products online (Social Media Today)
96% of video viewers say they find video content useful when weighing a purchase decision (Vidyard)
75% of executives say they watch branded videos related to their job at least once a week, and 65% end up visiting the website of the brand after viewing (Vidyard)
People are 10x more likely to engage with and share a post if it includes a video (Vidyard)
43% of people say they want to see more video content from marketers (Hubspot)
Half of internet users say they search for videos related to a product or service before visiting a brick and mortar store (Vidyard)
One in four consumers say they lose interest in a business if it doesn’t have video content for them to watch (Vidyard)
When asked about the type of marketing asset they’d like to see more of from brands, North American consumers ranked video #1 (Vidyard)
59% of consumers say video footage of testimonials help them decide whether they want to buy from a company (Vidyard)
Over a third of video viewers watch the video in its entirety (Hubspot)
80% of consumers remember a video they’ve watched in the past month (Forbes)

Video content in your marketing plan will benefit your physical therapy practice with a higher rate of return, (ROI) They are cost effective and with better outcomes, by converting more potential patients, reinforcing your other marketing campaigns, and distinguishing you as a leader in the industry. Here are a few advantages of video marketing to consider.

Adding a video to a landing page can increase conversion rates by 80% (Forbes)
Companies that create video content earn 41% more traffic from search engine results than those that don’t (Forbes)
Marketers using video earn 66% more qualified leads every year and earn a 54% higher lift in brand awareness (Optinmonster)
76.5% of small business owners and marketers get positive results from their video content campaigns (Optinmonster)
83% of business professionals using video assert that it gives them good ROI (Dreamgrow)
82% of businesses consider video a key part of their marketing strategy (Optinmonster)
97% of businesses that create explainer videos feel that leads understand their business better after viewing (Optinmonster)
81% of businesses say that video has helped them effectively increase sales (Optinmonster)
Using embedded video on your website makes you 53% more likely to show up on the first page of search results (Dreamgrow)
61% of all businesses now use video content (Dreamgrow)
Video spending increased 53% in 2016, and mobile video spending increased a staggering 145% (AdAge)
Mobile video ad spending is predicted to surpass desktop video ad spending in 2018 (recode)
67% of marketers run video ads on YouTube, and 51% use Facebook video ads (eMarketer)
83% of marketers say they are “confident” that their Facebook video ads will help them earn more purchases (eMarketer)

Taking Video Marketing to the next level

For those physical therapy practices who have mastered videos in their marketing plan, think about the next level of video media. Live videos! Since Facebook and other platforms launched the ability to stream video live, the format has taken off.

People spend 3x more watching Facebook Live videos, on average, compared to a typical Facebook video (Facebook)
Live videos earn 10x the amount of comments compared to pre-recorded videos (Facebook)
81% of people watched more live video in 2016 than 2015 (livestream)
80% of people would rather watch a live video stream from a business than read its blog (livestream)
87% of people want to watch more behind the scenes video content (livestream)
67% of viewers say overall quality is the most important component of a live video stream (livestream)
36% of internet users have watched a live video, but 63% of millennials have, and 42% have created their own live video stream (eMarketer)
The live streaming platform Twitch has 665 million viewers — a bigger audience than subscribers to HBO, Netflix, and ESPN streaming services combined (The Motley Fool)
Streaming service Twitch achieved a record 737,000 concurrent viewers in Q3 2017 (The Motley Fool)

To ignore the revolution of mobile technology and the positive effects of video marketing would drive your practice to closure. Stay ahead of your competition and plan your marketing strategies to embrace this significantly popular form of brand marketing. Include videos to let your patients know who you are and what makes your practice unique.

How to Enhance Video Marketing for Physical Therapists

video marketing for physical therapists

How do you spread the word about your physical therapy practice? For many therapists, this is a difficult question to answer. Limited resources and time often means having to rely on word of mouth from current patients to attract new visitors. But as it turns out, there are plenty of cost-effective ways to help patients find your practice, and one of the most underutilized tools to accomplish this is video marketing for physical therapists. Below, we break down some of the best ways to tackle your video marketing campaign, so that you can get the word out about your practice and watch as more patients flock to your clinic.

Develop a Plan

Here’s an example of what you don’t want to do when it comes to video marketing for physical therapists: one day, you decide the medium is right for you, so you buy a camera at the local super market and shoot some footage around the office. Then you upload the video somewhere, and hope people find it. Well, aside from the potentially serious HIPAA violations, chances are strong that no patients or potential patients will see this video if it’s posted like this. This means you’ve just wasted money on a camera and time on putting the footage together.

Instead, the first thing you should do is come up with a plan. To do so, ask yourself the following questions:

What are you able to shoot in and around the office?
What should and should not be filmed?
Who would be willing and able to be a part of the video?
How can you promote your video once it’s finished?
Most importantly: what type of video would be most effective?

Coming Up with the Right Content

That last question is an interesting one. Your first thought is probably to go toward a promotional, commercial-like video that showcases your practice, staff and patients in 30 to 60 seconds. But in reality, there may be better alternatives to help your marketing.

Here are three examples that will likely perform better than a basic promotional video:

Feature an array of patient testimonials that highlight all the great attributes of your practice, which will automatically improve your reputation.
Create a “behind-the-scenes” video of your front desk staff and therapists, which will convey a personal atmosphere.
Make educational videos about common patient concerns and ailments that don’t directly promote your practice, but establish your physical therapists as thought leaders and experts on relevant content.

Promoting Your Videos

Of course, even the best video will not help your physical therapy practice if nobody ends up seeing it. That’s why you should promote the video, both on your website and your social media channels. We’ve covered the ideal social media networks for physical therapists in a past blog post; videos make for perfect content to enhance your presence. You may even consider playing your videos in the waiting area and patient rooms to increase engagement with your current and new patients.

To Get the Most of Video Marketing for Physical Therapists: Listen

Finally—and this may sound counterintuitive—one of the most important aspects of video marketing for physical therapists is not only giving out a message, but listening in response. By that, we mean hearing feedback about your videos from your patients, which will help you improve your video marketing efforts in the future.

It’s important to keep this in mind: successful video marketing for physical therapists is not a one-time deal in which you produce an amazing video and can rest on your laurels for the next decade. Instead, it requires regular updates and new videos that keep your patients invested and coming back. [pullquote4 textColor=”#dbe308″]Successful video marketing for physical therapists is not a one-time deal in which you produce an amazing video and can rest on your laurels for the next decade. Instead, it requires regular updates and new videos that keep your patients invested and coming back. [/pullquote4] By listening to their feedback, you can ensure that your videos continue to improve and help your practice gain patients.

Of course, this type of strategical video marketing for physical therapists—from developing a plan to coming up with the content and promoting the video all the way to adjusting your strategy based on feedback—requires significant time investment. And we completely understand that running a physical practice generally does not leave this kind of time available!

[titled_box title=”We’re Here to Help” bgColor=”#000000″ textColor=”#000000″]This is why we want to help. Contact us at E-Rehab to learn more about how we’ve helped other physical therapists like you spread awareness about their practice using video marketing, and start talking to us about how we can do the same for you.[/titled_box]

Video Marketing for Physical Therapists: Targeting the Right Patients and Bringing Transparency

The process of video marketing for physical therapists is one that requires showcasing exactly what makes you different from your competition. No doubt you have many other physical therapy clinics competing with you in your town or city. You might have even lost many of your patients to your competition because your competitors offered something different or innovative.

While this might sound like pure business logic, the real problem is your competitors either do a better job of marketing, have stronger relationships with referring physicians, or have some sort of financial relationship with doctors/hospitals.

One way to “even the playing field” is to use video to share your high quality care.

In a visual culture, video marketing is one of the best methods of bringing differentiating yourself and what better way to do it than with patient testimonials on camera.

Patients who seek physical therapy want more transparency about how your clinic operates. They also want educational information about what you provide and what sets you apart from others. Even if you don’t feel like you are a leader with your treatment techniques or outcomes, patients still want to learn more about you. Video is a great way to create a long-term competitive advantage.

Many who seek physical therapy do so out of necessity or due to physical pain. So the video marketing you do needs a serious approach. How do you properly convey who you are, though, in a marketing video?

Some Topics for Your Videos

Most companies have a mission statement. Creating a video about your mission statement and your goals for patients is important.
Telling stories about what led you to pursue a career in physical therapy is a great lead-in for patients as a way toward more trust.
Telling stories about patients you’ve worked with in the past can help demonstrate your empathy.
Even better is when you equate your founding to perhaps your own physical ailments. If a specific physical therapy experience helped you overcome a past medical issue or injury, this enhances your sense of understanding about how other patients feel when they seek physical therapy.
Expert interviews are great ways to establish authority and differentiate your self from the competition. Pick topics that you specialize in and share your knowledge with your community (see the example below).

Transparency About How Your Clinic is Run

Secrecy in any company, especially a medical clinic, frequently turns off prospective patients. They want to see what you do. With consent of your medical staff (and even patients), footage of actual physical therapy techniques taking place is a great way to share your clinical expertise, culture, and to improve transparency.

Social Proof

As we have mentioned before, and as stated in the Neilson’s Trust in Advertising study, ratings and reviews come in second or third when it comes to consumer action and advertising trust. If ratings and reviews are trusted, certainly patient video testimonials are also going to be a great trust builder for your practice.

Targeting the Right Patient Demographic

In Dan Kennedy’s book, No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses , he provides readers with some simple yet crucial advice when creating your marketing message. Match your message to your market and use the right medium. You should absolutely apply these simple principles to your video marketing efforts. If you are trying to reach the senior demographic, use senior testimonials, and have them discuss their success with their “senior” diagnoses (e.g. stenosis, osteoarthritis, balance disorders, etc.). If you are targeting younger athletes, then consider using video but delivering it via 15 second snippets on Instagram.

Use Keywords in Your Videos

We recommend that you also use specialized keywords (both short and longtail) to increase the likelihood that your videos will rank better in YouTube and in some cases, even on Google. You can increase the chance that your videos will rank by posting them on your social networking platforms and encouraging likes, comments, and shares.

Video is a great online marketing tool, no question about it. It’s well within the financial reach of any physical therapy private practice. When you create your videos, consider your demographics, use video to share transparency about your clinic, and use them for social proof or patient testimonials. Good video can create a competitive advantage for you so have fun with it.

Stop the Lead Generation Madness

Each day I speak with a client or prospect that wants to generate more business from the web. They are overwhelmed, confused, have been burned and simply don’t know what to do.

It’s not surprising when you consider all of the possible forms of advertising communication as diagrammed here in The Conversation Prism:

Your head really starts to spin when you think of social media:

By Brian Solis and JESS3 (https://www.theconversationprism.com/) [CC BY 2.5], via Wikimedia Commons

Here are E-rehab’s Physical Therapy Online Marketing Recommendations

1. Make sure you have a great website – it’s one of the most trusted forms of advertising according to Nielson.

2. Make sure you have a mobile optimized website. 30% plus of your physical therapy website viewers are going to visit you on a smartphone.

3. Send out an email newsletter (examples here). It is the cheapest, fastest, and easiest way to welcome, communicate, and stay in touch with past patients.

4. Ratings and Reviews – online reviews are the second most trusted and actionable form of advertising according to Nielson.

5. Create videos about your practice, your expertise, about patient reviews, and patient testimonials. Here are examples of reputation videos at Terrapin Physical Therapy’s YouTube channel.

6. Use Facebook and Twitter to communicate social signals to the search engines and to demonstrate your expertise and credibility.

7. Create a blog and optimize the posts to rank for common conditions you treat like MBF Rehab has done.

Invest in the Hub & Spokes

[info_box]You can spend hours every week chasing after the latest tech that might generate new patients. Our advice is to stop the madness and create a solid online marketing platform that includes the seven components above. We call it the Hub & Spoke Model. Your website is your hub of online marketing and the other components are the spokes. Invest in these and you will build your brand and develop more business from community members that have a need for PT.[/info_box]

Why Video Marketing for Physical Therapists Is A Good Idea

Video marketing is one of the most popular marketing tools because it is a great way to promote your business. But it’s not just for retail businesses. Video marketing for physical therapists is also an affordable marketing channel to reach your local community. Consider these stats when it comes to video, consumers, health care information, and the Internet:

87% of adults use the Internet. Pew Internet
72% of internet users say they looked online for health information within the past year. Pew Internet
52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. Invodo
75% of smartphone owners watch videos on their phones; 26% at least once per day. B2Community

Want a couple more reasons why you should use video marketing? How about these: not only are videos inexpensive to make, but once you post them on the Internet, they are there forever. Just think, a video you post today could still send traffic to your Website and growth to your business years from now. Also, we all know that social media is obviously here to stay; so make it work for you. Video has quickly become a must-have on social media networks. How many viral videos have you seen this week?

Here are three tips to make it easier for you to add videos to your marketing plan.

Define your goals and metrics.

You have to make sure everyone expects the same things from the video you are producing. For example, let’s say that the practice owner wants a straight-forward advertisement that the value of seeing a physical therapist first, but the video developer doesn’t have any idea what physical therapy is like (e.g. PT is like massage, or chiropractic, or personal training). Now you have a problem. Make sure everyone has the same expectations by asking questions like:

Should you make several short videos on a specific topic?
Will the tone of the videos be funny and entertaining or more formal?
Is the goal to promote your company and services or to include other things like industry news or interviews with recognized experts?

Your team has to define the metrics that will tell you whether or not the video is a success. These metrics are things such as the number of views, number of shares, number of likes, whether it goes viral, how much traffic increases on your company Website, or any increase in sales.

Include a call to action.

It is easy to have a call to action (CTA) in print. In most cases, with a service business like physical therapy, the CTA is your phone number. With a video, you need a clearly defined CTA that people can see (such as putting a phone number or URL on the bottom of the screen) and hear (such as saying, “Call 888-555-1234 now to schedule.”). Add an end-screen or outro to your video that shows your company name, logo, phone number, Website, and any other necessary information.

Here’s an Example of a Video with a Call to Action

https://www.youtube.com/watch?v=zFhA_X8Kr0s

Share your video across social media.

According to Entrepreneur, “In 2014, YouTube officially became the second-largest search engine, with over 300 hours of content uploaded every minute, and those billion unique visitors watch more than six billion hours of video every month.” Now that’s the power of social media in action!

There are so many ways to use social media to your advantage. Post your video to YouTube and to your company Website. Then tweet and retweet the URLs again and again on Twitter. Upload the video to your company LinkedIn page, and invite people to comment on it. Ask your employees to promote the video to their social media network. That one video has made its way across four platforms in no time at all.

If you are going to be on the Web and use social media, then you also have to think about how people might search for your video (Video Search Engine Optimization or VSEO). Make a list of the keywords to use to get your video at the top of every major search engine’s results page. Plan the content of your video around these keywords. You might be surprised to see your video rank like this one.

If you have questions about how video can help your practice, give us a call at 760-585-9097 . We look forward to speaking with you to see how we can help.

Video Marketing Services for Physical Therapy Private Practices

E-rehab.com is now offering video marketing services for physical therapy private practices.

Other than a direct referral from a doctor or a patient, there aren’t many better ways to market to your community than with the video endorsement of the quality of your physical therapy services.

What would a prospect think if they searched for you and saw videos similar to these with your name on them?

Ratings and Reviews are Quickly Becoming a Highly Trusted Marketing Channel

Use the Power of Video Marketing

There are some very effective ways to achieve top Google positioning and beat your competition

Back in 2006, when Google paid $1.6+ billion for a tiny business above a pizza parlour, many wondered if the management at Google had lost it!

However, that tiny business was YouTube and in just a few years later it has officially become the number 2 search engine (second only to Google itself).

The growth of video is crazy. It already accounts for 70% of the search engine results on Google with text trailing in third behind images. In fact Cisco Systems, the world wide leaders in networking and the way we connect on the Internet, predict that by the end of 2015, video will drive 90% of web traffic.

If you are marketing your local business online and haven’t started to use video marketing yet, it’s time to get started.

Generate more Physical Therapy Referrals and Improve Customers Service with Video

They say that ‘a picture is worth 1000 words’. If that is true, imagine how much more effective video can be. It is a scientific fact that humans make a decision based on emotions. Motion pictures have the power to tap directly into the emotions of a viewer with a combination of video, words, voice over and music in a way that words simply can never achieve.

Business surveys have proven that videos convert visitors into buyers three times better than a normal sales letter. With a sales letter the viewer can scroll down the page very quickly and not read the benefits of your rehab services or the reasons why they should should choose you.

With a video on the other hand, you control the whole sales sequence, unfolding your presentation in the way that shows your office, your services, your clinical expertise in the best possible light and only revealing the call to action at the precise ‘magic moment’ when your viewer is primed with the benefits your service will provide them.

The result is more happy patients and more calls from prospects that are comparison shopping.

However, that is only the beginning. For example, imagine trying to learn how to tie your shoelaces using just written instructions. But when you show visitors how to do it, with video, they understand instantly.

Improve Your Chances of Ranking High on Google

Google unveils ‘universal search’.

In an effort to better accommodate users, Google now provides universal search results. What this means is that search results are now a mix of text, news, graphics…and yes, video.

It now takes less effort to rank your video on YouTube and it’s a wonderful opportunity to show up on the first page of Google’s search results. Imagine how many your visitors your website would receive from ranking high on the largest and second largest search engines in the world, simultaneously.

You too can rank your videos on YouTube and Google for the most common search patients do when looking for you…your business name (we blogged on this months ago).

Follow this simple rule – include your business name and the city your practice location is in in the title, the description and the tags of your YouTube video. In most cases, this will do it. That’s it!

Just Do It!

There is no doubt that creating videos for your business will attract more visitors and potential patients to your website but we also know that it might all sound rather daunting.

The worst thing you can do is ignore the video revolution that is happening all around. Video really is here to stay.

The good news is that E-rehab.com is here to help you to take advantage of the easy and affordable opportunity.

Contact us today to learn more about our video marketing services and how we can create an affordable video marketing strategy that will help establish you as the market leader.

Call us at 800-468-5161 x 1101 for more information.

PS: here’s another example:

Wield the Power of YouTube to Get More Online Traffic to Your Practice

As you should very well know by now, traffic is essential for the success of any private physical therapy practice.

Without traffic and new visitors to your website, you’ll fail to draw in potential patients, and you’ll have difficulty growing as a business. Unfortunately, you can have the best-looking site on the Internet, but if no one knows who you are or where to find you, they’ll never be able to visit your site and give you their business.

If you’ve been trying regularly to bring more traffic to your website but have not had much success, one option you should strongly consider that can radically change the game for your practice, is, believe it or not, YouTube.

Sure, you might not expect that a site such as YouTube serves any purpose beyond entertaining and often foolish video clips, but as it turns out, it can also be used as a strategic marketing tool to attract prospective patients to you.

Some Facts About The Power of YouTube and Those Who Use It

Here are a few facts to point out about just how many people actually use YouTube.
• Over 4 billion videos are viewed a day
• Over 800 million unique users visit YouTube each month
• Over 3 billion hours of video are watched each month on YouTube!

Thousands of businesses are using YouTube to drive traffic to their sites by creating viral videos about their products and services. Viral video is basically a video that becomes popular and is shared through social media sites (like Facebook, Twitter and Google Plus), e-mail and video sharing sites.
[note_box]They use these strategies because:
• It’s free
• It’s an effective source of targeted traffic
• It’s evergreen
• It’s easy
• It’s fun
• You don’t have to be in the video or even talk in it[/note_box]

It’s no secret that Google loves video; after all it does own YouTube. Do a search for almost anything that can be shown through a video and you’ll notice YouTube videos dominating the first page. What you might surprise you are these amazing behind-the-scene facts:
• According to industry watchdog, eMarketer, 52% of all web traffic is video
• Another source, Comscore states that 38% of Google Universal Search results included video
• More than 70% of all web visitors watch online video report the New York Times
• The average YouTube visitor spends 27 minutes watching video per day
• The search engines visit video sites every few minutes-so your videos appear in Google, Yahoo and MSN just minutes after you submit, not days or weeks like written articles. Because video is so popular, video links and clips often show up before other content.

How to Set Up an Account

Using YouTube is very easy. All you need is a Google account. If you have a Gmail account, a Google+ account, a Google Adwords account or a Google Adsense account, then you already have a Google account and you can get on YouTube.

If you don’t already have a Google account, you’ll need to go to YouTube, click “Create an Account” and sign up.

From there, don’t dive in just yet. First, you need to know that there is a right way and a wrong way of creating your video on YouTube if you want it to go viral and get people to come and visit your site.

The wrong way is to create a video first and then hope for the best that people will come and watch it. Unfortunately, that is what most people do. So the video that they hoped would go viral instead just sits there with an embarrassing 1 or 2 viewers.

Investigate Your Target Audience and Cater Video to Them

The right way is to find out what viewers are looking for first and then create a video specific to what they are looking for. In order to do this, you need to find out exactly what type of information people want by understanding who you are targeting and what they are looking for. This is how you do it:
1. Go to www.YouTube.com
2. Find the “Search” box at the very top of the page
3. Start typing in something that you think is related to what you are selling or promoting on your website
4. As you start typing you will see that YouTube gives you a list of results very similar to the way that Google does when you are searching on the search engine. The very top one that appears on the list is the most popular.
5. Find the ones on the list that are relevant to your website and jot them down in a notepad to use as your titles and subjects in your videos

By investing this bit of time, you will be able to come up with a highly targeted informative video relating to your product and service that will work for months and even years to come if it goes viral on YouTube and social networking sites.

Keep it Short and Basic, but Effective

Don’t overdue it or spend too much time on your video. No need to use any special effects or features you don’t think are necessary. Get to the point in an effective manner and be sure to make your message clear by the end of the video: we are a successful and reliable private physical therapy practice and we think we’re the best choice for your business.

[colored_box bgColor=”#788794 ” textColor=”#ffffff “]Using YouTube can be a great way to get the name of your private practice out there and bring in new business. Don’t underestimate this important tool and feel free to ask us at E-Rehab any questions you might have about how to best go about using YouTube for the first time.[/colored_box]

Online Video Marketing Could be an Effective Tool to Help Your Practice Grow

Is video marketing really that important?

SAN BRUNO, CA - MAY 26: YouTube turned 6 years old this month an With over 1 billion unique users every month from around the world, YouTube is the second biggest search engine in the world, and also happens to be owned by Google.

The figures are mind-boggling. Over 4 billion hours of video are watched each month on YouTube.

To break it down even further and emphasize just how popular YouTube is, let us explain it another way: every day 500 years of YouTube videos are watched on social media sites and over 700 YouTube videos are shared on Twitter every minute.

To show you what this means for businesses, consider the case study of Red Bull. It holds the record for the brand with the most-watched YouTube channel of all time. Its videos have received a total of almost 550 million views and the channel has attracted a total of over 1.5 million subscribers.

[note_box]There is no getting away from it: video marketing is becoming more and more important as your next big marketing tool.[/note_box]

However, you may be thinking, “those figures are all very well and good but my business will never be as a big as a global brand like Red Bull. How will my small physical therapy practice benefit?”

What Your Practice Stands to Gain by Using Online Video Marketing

Your patients are spending their time watching online videos: According to TechCrunch, at the end of 2013, 90% of all web traffic was video. And global consumer and media insights company Neilsen released figures that in the US alone, over 13 million Americans watched about 3 hours of video on their mobile phones each month. That information combined with the figures presented at the start of this article should be a huge motivation for you to at least consider using online marketing for your private practice.

Your competition may already be using and benefiting from online marketing videos, as more and more companies are realizing what a fantastic marketing opportunity this is and are using videos as part of their marketing strategies. In fact, 81% of all senior marketing executives are using online marketing videos. That’s up 11% from just a couple of years ago.

If you don’t use video marketing your practice will miss out: Let me ask you a question: If one of your prospective patients was looking for information regarding physical therapy in their local area, where is the first place that they’ll go? In most cases, it will be Google or one of the other search engines. You already know that if your site can’t be found in the search engines, you’ll miss out on their business and it will go to somebody else, probably your competitor. As YouTube is the second biggest search engine, if your practice doesn’t have a presence there, again you will miss out.

Video is easy to search: Try this as an experiment. Search for a product or service on Google and see how many results come back that are video-related. When it comes to searching on Google, 70% of the top 100 searches are videos. Consumers these days are very savvy. They are searching for information on products and services and they are ready to buy when they find out what they want. YouTube is easy to search and if your business can be found then you will attract many more customers.

Consumers find videos educational, entertaining and inspiring: Over 60% of consumers spend at least 2 minutes watching a video about a product they are thinking of buying. Video is excellent for marketing because it engages your potential patients. It provides them with a visual example of the type of environment they could receive treatment in and will make it easier for them to quickly decide if they want to come to you for physical therapy. Combined with reviews and demonstrations of the treatments you offer, you will help make their decision an easier one and bring their business to your practice.

What an Online Marketing video can do for your practice

A video is a powerful tool that allows you to introduce your company to millions of potential new patients and show you in a positive light. You have full control of how you want to present your practice on a much smaller budget than traditional advertising.

When creating your online video, focus on how you can show your patients that you are an expert in the field of physical therapy by discussing some of the major treatments offered. This is much easier to do than having to rely on them reading the information on your website. Your video will establish you as an expert and show that you know what you’re talking about. This will build trust and confidence in your patients and help them to decide to come to your practice for treatment instead of your competitor.

Online marketing videos will help hugely with your ranking in the search engines. Nowadays videos are more than fifty times more likely to be on the first page of a search engine. Here’s why:

There is less competition with video compared to text-only content. There are literally millions of text pages competing for the top search engine ranking. In comparison, there are only thousands of video pages competing for the same space, so your practice has a far greater of chance of getting the pole positions.
Videos are ranked far more quickly than text content. It takes hours for video content to be listed in the search engines compared to weeks for text content. This gives you even more power as the content patients clients will see will be current and up-to-date.
Videos go viral. It is much more likely for people on social media sites to share a video than text. This is especially true if you put together a really good video.

In addition to how much of a difference video marketing could make for your practice, it’s also affordable and requires only a webcam/or video device, a microphone and a good script to enjoy the benefits.

Online marketing videos are the hottest tool business owners have at their fingertips. In today’s environment, a video is far more likely to lead to a sale than even the best sales page on a website. It is too good of an opportunity to pass by.

Not Sure What to Include in Your Videos?

Okay, so you are convinced that video marketing is a good idea but what if you don’t have a clue what to include in your videos? Here are some suggestions to get you started making some informative and entertaining videos for your practice:

Educate your viewers about the wide range of services and treatments offered: Tell them all about the potential benefits that treatment from your practice can have for them. Show them some common exercises performed for the most prevalent conditions treated, and let them know exactly what type of treatment they’ll be receiving when they come to your practice.

Tell a story: This is a great way to get people to relate to you. Weave in lessons that your viewers can take away from it. You can talk about a past event that shaped the person you have become today. You could talk about why you decided to become a physical therapist in the first place, perhaps because you experienced an injury and grew interested in the field during your rehabilitation process. Whatever it is, your viewers will find it interesting and it will help them to relate to you and feel that they know you better. This nurtures loyalty from your patients.

Expose the myths of the physical therapy industry: Every industry and market has its own myths and misconceptions. You can debunk some of these myths and offer real-life examples that expose them for what they are. You will educate your viewers and help them to see the facts. For example, explain to patients that numerous studies show physical therapy can be just as effective as surgery for treating certain types of injuries and conditions. By seeing the potential benefits physical therapy can provide and hearing it from you, they will respect you more and feel more confident coming to you for treatment.

Ask questions and then answer them: No doubt you get asked the same questions over and over again about some of your services. Why not create a video for each question and then provide the answer. This would be an extremely popular feature of your site and will be excellent for the search engines who will send everybody who asks the same question to your website.

You could even ask your viewers to ask a question that they have about your product or service and then answer them in your next video. This is a perfect way to engage with your patients and start a discussion with them.

Feature Case Studies: Most people love real-life case studies, especially if they can see the direct results that patients experience from treatment. You could even read out testimonials from some of your happy patients.

Create a video tutorial: This is an excellent way to create video content that will be searched for regularly in the search engines and attract more visitors to your website. Many viewers love step-by-step tutorials and they are so easy to create because nobody knows your services and treatments better than you.

Show them how to perform exercises: A marketing video should sell your vision while also showing the viewer how they can keep up with exercises at home. If you can show your viewers examples of these exercises and encourage them to follow them when performing home-based programs, they’ll be more likely to do them correctly and give you their respect for helping them in this process.

Respond to your patients with video: You won’t be the only one who will create a tutorial or review video about your services.

[note_box]YouTube is full of these kinds of videos from consumers who want to share their comments with the world. So if a consumer does take the time to create a video about your practice to either praise it, highlight certain features or even to criticize it, you have an excellent opportunity to interact and engage with that patient in conversation. You can thank them, expand on what they have highlighted or even attempt to change their mind.

Remember that this conversation could potentially be watched by millions of people and they will be very impressed with how you handle the matter and you will win many more fans and patients.[/note_box]

Create a video series: A single video is fine but if you create a number of them on the same or related topic, then you are going to bring back a lot of viewers who want to see your next video in the series. Plan each video to connect with the previous video. This is going to translate into more views, more likes and more business for you.

So Are You Ready to Make A Successful Marketing Video?

If so, then these 5 tips will set you off on the right path:

Define who your target audience is: Before you decide what you want to say and what you want your video to look like, you need to know who your audience is so that you can target them with your video. Think about the age of your target audience, their income bracket and other factors such as their sex. Knowing who your market is will help you to create a much better video that will be well received by the people you want to reach.
Set just one goal for your video: Many beginners make the mistake of determining their target audience and then create numerous goals that they want the one video to achieve.Ideally your video will be short and have just one goal to achieve. So choose exactly what it is that you would like your video to do. Do you want to talk about your practice as a whole, give a tutorial on an injury or demonstrate some exercises? You decide what the goal is and stick to it.
Turn another successful format into a video: If you already have content that has been successful, perhaps it was a blog post or a written tutorial on your site, take it and turn it into a working script for a video. Practice by reading it out aloud. Make small adjustments and retune it so the words flow naturally when spoken out loud. Share it with friends and family first to get their feedback and then when you are fully satisfied, start creating your video.
Press record: It’s easy to record a video. All you need is a webcam. In fact, you can even use an iPhone or other mobile device. Don’t over think it. You really don’t need a huge product suite consisting of professional lighting and equipment to make a successful online marketing video.
It’s time to share your video: Once you have created your video, you will want to share it on your website, blog or social media site such as YouTube. Get it out there and take note of the feedback. Find out what people like and dislike about your video. You will improve with every video that you make.

That is all there is to it. It’s not as daunting as you think. In very little time and with hardly any equipment, you too can be making successful marketing videos that will attract thousands of visitors and more patients to your practice.

[colored_box variation=”steelblue”]As you know, E-Rehab is a professional online marketing company and we have lots of advice and tips to share with you that will have a huge impact on your practice. Give us a call and see how we can help you take advantage of this marketing revolution.[/colored_box]