Website Content Archives - Page 2 of 2

Getting Google to Love Your Website and Move Up in Search Engine Results

on-line marketing diagram Before the Internet, life was so much easier with good old-fashioned phone books. Back in those days businesses were listed in alphabetical order so AadvarkA1 Services was always going to be listed above every other business in their category.

Yes, to be listed above every other business in your niche all you had to do was name your business with as many A’s in the title as you could and there you would be, at the top of the page.

How things have changed. Nowadays search engines like Google have taken over and achieving a top ranking website takes much more effort. However, the results are worth it.

For many companies, Google is their lifeblood. They recognize that Google provides their customers with trusted information from trusted websites and it is every website owner’s goal to be on the first page of Google’s search engine results, preferably sitting right at the top of the page.

The danger for many small practices is that they are too focused on getting their websites featured at the top of Google’s first page that they forget about their patients. In total contrast, Google thinks mainly about your visitors and it wants to deliver the very best information to them relating to whatever search term they use.

Why it is important that Google loves your website

Many small practices make the mistake and think that just because they have a website, that sales will automatically follow. It doesn’t work like that. Your success depends heavily on the search engines. They decide how relevant your website is and whether or not they would recommend it to other users.

It really doesn’t matter how expensive or amazing your website is; without the search engines sending you much needed traffic, you won’t be making any money. That is why pleasing search engines, and in particular Google, should be the aim of all websites. Building a good relationship with Google is not always easy, but as in real life, every good relationship takes time to grow and evolve.

The ingredients to a good relationship with Google

Here is a list of SEO tactics that will not only please Google but keep your patients happy too. This is what you need to do to gain the love and respect of the world’s biggest search engine:

Keep Your Website Fresh

Google hates stale, neglected and unloved websites. Instead, it loves to see a website that contains fresh content and up-to-the-minute news and updates.

[note_box]You need to give Google a reason to promote your website instead of your competition. The best way to do this is by providing high-quality content and updated information about your services.[/note_box]

As a private physical therapy practice, you don’t necessarily have to add new content every day, but you do need to show Google that you have not abandoned your site and you are keeping patients up to date with what’s happening at your practice.

Show That You Are An Authority In Your Niche

Whenever somebody types a search command in the search engine Google wants to make sure that they deliver the most relevant and informative results. If they didn’t, then people would use other search engines instead.

Google is searching for and will only deliver trusted sources, so if you are an expert in the field of physical therapy and have many years experience and a wealth of knowledge about the services you offer, then your site needs to reflect that information.

It’s also important to remember that the Internet is no longer anonymous. You need to show who you are, what you can do and why your customers and followers can trust you. It’s no good trying to hide behind a corporate or faceless style website. If you can convince people to trust you, Google and all of the other search engines will trust you too.

That means that you get so many more visitors resulting in increased sales.

Score 100% when it comes to ‘On Page SEO’

What on earth does that mean? “On Page SEO” is a term that essentially describes everything that needs to be done on your website itself so that it’s optimized and ready for the search engines.

Think of “On Page SEO” as laying the foundations to your online empire. You need to have solid, firm foundations and then build your business on those. Google will love you for it while other sites will be heavily penalized and will lose rankings (and customers).

[note_box]Here at E-Rehab, we can help ensure steps are taken so that your SEO (search engine optimization) is done correctly in order to give you higher rankings.[/note_box]

Never violate Google webmaster guidelines

This is another area where a business like E-Rehab protects you, but if you’re doing all of the SEO yourself you need to make sure that you don’t violate Google webmaster guidelines, as they will drop your site from the rankings in an instant.

In most cases when webmasters do violate the guidelines it isn’t intentional but simply because they were not familiar with the guidelines and did so without even realizing it.

To make sure that you stay on the right side of Google, it’s worth taking the time to read the Google Webmaster Guidelines (enter that phrase into Google and it will direct you to the right place).

As a general rule, don’t try to beat the system. If you read about some supposed fast-track trick to get extra visitors to your site or if the claim sounds too good to be true, then it probably is and it should be avoided. In the long term, you will do a lot of damage to your search engine ranking and your practice might never recover from it.

Be patient. Follow the Google guidelines, which are there to help you. The good results will come.

Be Social

Although there are no specific figures to prove the case, Google has suggested that one of the best ways to promote a website is through social media platforms.

In fact, in their Google webmaster videos, you may have noticed that they frequently mention social media as one of the most appropriate ways to promote a website.

In addition to having a positive effect with your search engine rankings, social media will have other beneficial knock-on effects as using social media will increase customer engagement as you share content that interests your customers. Social media promotes brand awareness and is a perfect way to encourage customers and other website owners alike to know about your content and spread the word by creating relevant links back to your site.

Google wants to help you to stay updated

As we mentioned before, Google wants to deliver the most relevant and helpful results to their visitors. To ensure that they do that, they provide lots of advice and help to webmasters to help keep them abreast with all of the latest trends and developments.

For example, their quality team makes more than 500 changes per year in their algorithm so you need to keep up to date or you will fall behind and your rankings could plummet literally overnight.

Currently, you should be giving special attention to making sure that your website is mobile- and tablet-friendly and looking at being active on the Google+ social media network.

This is something that we can also do as part of our service.

Have Good Titles and Descriptions

Whenever Google writes about SEO, one topic that they keep repeating is the importance of having good titles and descriptions in your website pages. These are the titles and descriptions that you see on the results page when you type in a phrase in Google.

Follow these basic guidelines:

Titles should be less than 70 characters (not words) in length.
Descriptions should be less than 160 characters.
Titles and descriptions should be absolutely unique for every page in your website.

Don’t stuff titles and descriptions with keywords (Keyword stuffing occurs when an article or webpage is chock-full of keywords in an attempt to increase a website’s search engine rank.). Here is an example of keyword stuffing, which will only annoy Google: Are you looking for cheap skinny jeans? If you’re looking for cheap skinny jeans, look no further. Our cheap skinny jeans website is the best place to order your new cheap skinny jeans. Feel free to check out our selection of cheap skinny jeans from our cheap skinny jeans selection.

You can see why Google would hate that but it’s amazing how many websites do it anyways, and then wonder why they don’t get ranked.

If you want to attract local patients then optimize your title and descriptions for local SEO with the name of the towns or cities you provide physical therapy services to.

Conclusion

The most important point to take away from this article is this: if you want to keep Google on your side so they continue to send your website lots of visitors and potential patients every month, you have to play by their rules.

If you don’t have the knowledge, skills or time to keep up-to-date with Google, don’t risk things by trying to do it yourself or by taking shortcuts.

The fact is, without Google it will be very difficult for your practice to succeed and draw in new patients with your online presence.

[colored_box bgColor=”#788794″ textColor=”#ffffff”]We know that SEO can be a confusing subject and it’s both annoying and frustrating when the goalposts are continually being moved. Don’t forget that you don’t need to tackle this alone. At E-Rehab, we’re here to help you and will be happy to explain the benefits and pitfalls as well managing your online marketing for you.

The investment will be worth it because the amount of traffic and patients that Google sends to your site will give you and your practice significant profits and stop your competitors from stealing business that should be yours.[/colored_box]

Some Quick Fixes to Transform Your Website and Draw More Patients in for Treatment

Search Engine Results - Your Site Number One Why is it that some websites consistently bring in new business, day in and day out, 365 days a year, while others just sit there, lost in cyberspace, not earning a single penny?

It can be very frustrating for owners of physical therapy practices with a non-performing website, particularly if their site has cost them a lot of money and they aren’t seeing a return for that investment.

This article is for any private practice owner who feels they aren’t getting enough new patients from their website and is wondering if it was worth it to start one in the first place.

[note_box]There a few quick changes that you can make to the content to transform your website to give it a better chance of converting visitors into patients. They will make your website come to life and be a true ambassador for your practice and earn you more money.[/note_box]

Ditch the Corporate Jargon and Make Your Site Patient-Friendly

Your website should focus on the needs of your patients and the benefits of your services. Unfortunately, companies are still using too much corporate jargon or tech-speak on their websites. As a result, most websites in the same business genre all look and sound exactly alike. There is little to distinguish a difference between them, so visitors lose interest very quickly, and many will decide not to venture beyond the first page of the site.

Instead of littering your site with jargon, try to engage your patients. Think of words and phrases they are more likely to use when searching for your services. Use those phrases as headers or key links on your site. When visitors see those phrases, they will know at a glance that your website contains the solution to their problem and they will be more inclined to visit your practice for treatment

Design Your Site Around Your Target Patients by Creating a Patient Persona

The best way to engage with visitors and encourage them to come to you for treatment is to write your site’s information with your patients in mind. You need to know that you are reaching the right people who visit your site and the information they find there is relevant for them.

The way to do that effectively is to create a prospect persona. In other words, you want to build up a clear picture of a typical patient who will come to you for treatment and speak to them through your website.

Creating a persona for your ideal customers helps you to target your message to that persona, making your marketing more effective as you create content and information that is relative to the visitors you are attracting.

This is not as daunting as it might initially sound. After all, you have a good idea what kind of person would be in need of treatment or other services from your practice. So, when thinking about content for your site ask yourself:

Who comes to us for treatment? Is there a particular demographic or industry that would benefit most from physical therapy? Start to shape the information on your site to speak directly to people in that industry. Chances are likely you will generally come up with more than one answer. That’s okay. More than one persona is good. As you learn who is most likely to come to you for treatment, your content will be more effective and begin to generate higher quality leads and result in more business for your practice.
Why do these patients come to you for treatment? Put yourself in their shoes: sometimes it’s by choice; other times it’s required. What physical problems will physical therapy solve for them? What challenges or obstacles will it help them resolve to make their life easier? As you think about the answers you come up with, you’ll have a much clearer picture of the challenges your prospects are trying to address and how you can create content for your website that speaks directly to them and motivates them to come to you for treatment.
Where do your patients hang out on the Internet? Where do they spend time looking for information? If you can determine their prime locations, it makes it much easier to reach them with the right message. For example, if your visitors mainly use LinkedIn or YouTube, then it doesn’t make sense to spend a lot of time creating content for Facebook.

Building up a patient profile like this helps you to get a better understanding and clearer picture of who your prospects are. It helps you tailor your website content to talk directly to them instead of trying to reach everybody. By shaping your message and content, you’ll be more effective at providing relevant content your prospective patients can relate to and find useful.

Add Testimonials and Real Case Studies

A great way to engage with your visitors is to create an emotional connection with them by featuring other patients who are just like them. It’s time to ditch those old brochures and generic case studies that are not only incredibly boring but a complete turn off for your visitors.

It adds so much more credibility if your website features some of your satisfied patients speaking in their own words, in their own environment and telling their own stories about how they were able to improve their physical condition through treatment received from your practice.

Testimonials are very easy to obtain. Contact your best patients and ask if they would provide you with one. If they are genuinely happy with the treatment you provide, then very few will say no.

If your client wants to write his own testimonial, that is great, but some clients don’t always know how to put their feelings concisely into a powerful statement. They may find it a chore to think of something to write. So although they might be willing to provide a testimonial, you might have to wait a long time to get it, if you get it at all.

A quick tip is to make it easy for them. Interviewing them on the phone or emailing them a short questionnaire of 3-4 questions can help to focus their thoughts, and then you can write the testimonial yourself.

Clients often appreciate you saving them the time and the effort of having to think about what to write or say.

Your questions need to be very specific, aimed at highlighting the benefits of your services and treatments. Ask them what they feel is the most important benefit they received as a result of treatment or an exercise program.

Here are some samples of questions that you could ask:

How did treatment directly benefit your physical improvements and overall success?
Describe the most outstanding strategy/trait that gave you the best result you were seeking
Was our practice: Easy to work with? Accessible? A Team player? “Went that extra mile”? Great with employees/patients?

Remember:

You need to write the testimonial from the patients’ perspective and really rave about how great you and your services are, and the dramatic results.
Don’t put words into your patients’ mouths. The testimonial needs to accurately reflect their feelings about you, your practice and your services. It needs to be something they are happy to put their names to.
Always allow your patient to review his/her testimonial and sign a consent form before you use it. This consent form can be a simple statement that says: “I understand that my testimonial and name may appear in any marketing or promotional materials created by (your practice’s name). I also understand that I will not receive any compensation for its use as stated and I waive my right to inspect or approve any finished product wherein my testimonial appears.”
While they may not be gaining any monetary benefit for providing you with a testimonial, they will receive other benefits. For example, it will raise the profile of their business by having their name and company name on your website and promotional materials. So it is a win-win for all concerned.
Remember to use testimonials in all your PR strategies, not just on your website. Add them to brochures, ads and sales letters.
If your patient agrees, you could even use audio and video formats on your site so people cannot just hear but they can also see how great people think you are.

Add a Phone Number

A telephone contact is such a basic, fundamental way of communication, yet it is surprising how many small practices make it very difficult for customers to contact them this way. Many websites still don’t include a number at all, or if they do it’s hidden away, making it harder for a potential patient to contact them.

Customer Confidence and Usability

Here are some reasons why your phone number should be on your website:

A phone number is an effective way to get your visitors’ instant feedback or to allow them to speak to you before they make their final decision whether to come to you for treatment or not.
A prominent phone number on a website builds the trust and confidence. The Internet is impersonal enough already for some customers. By adding the evidence of real people out there—like a physical address or a phone number—can make some potential patients feel more comfortable.
A telephone number also offers an additional, convenient way to schedule an appointment and, most importantly, it implies that a live person is ready to assist. Your sales will increase as a result of prominently displaying your telephone number.

These quick fixes will significantly increase business for your practice by encouraging more visitors to come to you for treatment.

[colored_box bgColor=”#788794 ” textColor=”#ffffff”]If you have more serious concerns about your website because it simply isn’t making any money and want somebody to cast a professional eye over it, please don’t hesitate to give E-Rehab a call. Sometimes it can just be a very simple change that makes all of the difference to help your website start converting visitors into patients.

E-Rehab is here to help your private practice grow by attracting new patients, so please give us a call or contact us through our website if you need any additional assistance.[/colored_box]

Physical Therapy Web Design -Making It Boomer Friendly, Part 2

In part 1 of physical therapy web design for boomers, I shared with you a number of points mainly surrounding the content (grammar, organization of your message, etc.). This time, I will share with you some thoughts on formatting your physical therapy website. I went for a bullet list format for this post so you can go through things quickly and check off things that you have in place and opportunities for improving the web design of your physical therapy site.

Putting Together Readable Text for Boomers and Seniors

As we age, the eyes become less sensitive to light gradients, fine detail and color. Therefore, here are some things you should keep in mind when formatting your text for your website:

The Font

We recommend a sans serif font.
Avoid narrower fonts (also called condensed fonts).

Verdana, Arial, Helvetica (Mac), and Tahoma are all common sans serif fonts that are easier on the eyes. Google offers a number of other free fonts that can be integrated into your site. The differences can be subtle between san serif font types but if you want to maintain a unique stylized look, check out Google fonts.

Lettering and White Space

Make sure you have enough empty space (called white space) so your site doesn’t look too busy.
Make sure you have adequate spacing between paragraphs.
Make sure that you have enough space around links, banners and buttons so each one is easy to click on with the mouse.

Font size

12 to 14-point font size is best (note pixels sizes on this blog post are slightly different than font points).

Here is 12-point (16 pixel) type.

Here is 14-point (19 pixel) type.

Make it easy for people to change the font size.

Font weight

Use bold type or a medium weight.
For headings, increase the size and weight or use a color. If you use bold for body text, make headings stand out with size or color.
For <H> tags, known as heading tags, increase the size of that font and also it’s weight. Also, consider using a different color.

Lowercase versus Capital Letters

Make sure that you use uppercase and lowercase words. Using all capital letters is much more difficult to read.
Italics are harder to read as well so use them sparingly if possible.
THIS IS ALL CAPS – IT IS HARDER TO READ FOR MOST.

Justification (Alignment of text to the left)

Older readers are used to left-justified columns of information. Left justification means that there is an even left margin and the right margin is uneven.

Color

Use high-contrast color combinations, such as black type against a white background. Avoid layering shades of the same color, such as dark blue type on a light blue background. Avoid colors that clash. For example, dark blue on red is very difficult on the eye.
Colors that contrast well are good combinations. Black text on a white background is a great example of high contrast. Try to avoid harsh color combinations (e.g. red with a dark blue background).
Also, avoid yellow and blue and green in close proximity. The differences in these colors are difficult for many older people to see.
Group information visually be using good color combinations.

Use Good Navigation, Layout and Contrast to Make Things Easy to Find

website design and navigation — Clear navigation helps with usability

Have you ever watched a child or grandchild use a technology device and marvel at their ability to use it with such ease? While younger generations may find your physical therapy web design easy to navigate, here are a few steps you can follow to make it easy for boomers as well. It’s especially important for navigation elements to be consistent, explicit, and predictable.

Web Design and Layout

Consistency will help older adults better understand how to use your website.

Have a consistent look and design throughout the website.
Use consistent icons, banners and symbols.
Have the title of the page in a consistent color, font and site and in the same location across all the pages.
Avoid distractions like pop ups

Navigation

Make sure the navigation is the same across all the pages.
- Use bread crumbs when it takes multiple clicks for the viewer to arrive at a desired page.
- Try to structure your navigation so it doesn’t take more than one click to get to information.
- Make sure that a “Back to Top” or the “Go Back a Page” browser icons behave predictably.

Menus

Make menus easy to use.

If you use pull-down or fly-out menus, make sure they are visible for long enough time for the viewer to take action and click on a link.
Do not use menus that require users to slide the mouse and click all in one movement.
In the menu below, note that there are pictures of the therapists as well for clarification. This is called a mega menu system.

Links

Write descriptive, easy-to-read links that help people predict what will happen next.
Make sure your links are easy-to-understand, and people can predict what will be on the next page.
Underline links for clarity.
Use action words (verbs) when the link is about taking an action. If a link is meant for the user to take action, use action words (verbs). For example, “Click Here to Download Your Patient Paperwork”.
Make sure the entire sentence is underlined, not just “Click here” in the example above.

Buttons, Banners, Icons

Icons and buttons are easier to find when they are large, bright, and in a color that contrasts with the background.
Make sure that your physical therapy web design includes buttons, banners, and icons that are bright, have good contrast, are bigger than just body text and it’s obvious that they link to another page.
Make sure icons and banners do not require exacting movement for the viewer to click on them.
Make sure they are a different color than surrounding text and images.
If a bullet in a list is a link, make sure the text that follows the bullet is also a link and goes to the same target web page.

Mouse Functions

Use single mouse clicks to access information. Use a single mouse click to allow the viewer to take action.

Scrolling

Avoid the scrolling marquee text.
Avoid any horizontal scrolling.
Limit vertical scrolling.
Keep key information above the bottom of a web page in a 1024 x 768 resolution monitor.

Search

Use a search box if your website has pages that are greater than 2-3 clicks deep
Use a search box as an alternate to viewers clicking through your navigation.
Keep the search box in the same position across all of your pages.
Try to offer alternatives for misspellings when people are using your search function.

Your Practice Contact Information

Have your contact information present on all of your pages (name, address, phone number). Placing it at the top right of your web page and in your footer, is a common convention.
Include your office hours on your home page and contact pages.
Include your contact information on your Location/Map page if possible.

Audio, Video, Rich Media

It’s good practice to use video (with audio for those that are visually impaired) and still pictures to complement text on a page. When you share the same information in different formats, it can help the viewer better retain the information.
Avoid the use of Flash-it’s not supported at this time by Apple mobile and pad devices.
Use mobile-friendly video and slideshow elements.

Photos and Graphics

Illustrations and photographs

Illustrations and photos should support the text to enhance understand. Using them solely for decoration can be a distraction.
If your physical therapy audience is primarily seniors or boomers, make sure you incorporate pictures of seniors/boomers into your message.
Include captions whenever possible. It’s been proven that captions are read by more viewers than any other part of your website.

Video

Use short videos (2-3 minutes max) to get your message across and decrease download times. Some may still be using dialup Internet access.
Make sure it’s easy to understand how to play the video and adjust the volume.
For important video, include a transcription of the message.

[info_box]

Wrapping It All Up: Using Your Physical Therapy Website Should Be A Fast, Easy And Enjoyable Experience

By following the recommendations above and in our Part 1 blog post, you can make sure your patients get the information they need to have a better experience at your practice. If possible, ask your patients if they visited your website and seek out feedback to improve the user experience. Open up your website for a few boomers at your practice and watch them use it. Doing so could be very helpful in recognizing opportunities for improvements. It’s important to realize that your website user experience is a small but significant part of clinical communication. Baby boomers and seniors need physical therapy services more than ever and are using the web more too. Good physical therapy web design and content development can go a long way to enhance your customer service and efficiency. [/info_box]

Making Physical Therapy Websites Boomer Friendly – Part 1

This post offers guidelines that can help you create websites that work well for older adults, the fastest-growing group of Internet users. Besides sending and receiving email, older adults also routinely search for health information. As the baby boomers age, the number of older adults using the Net will continue to grow.

Four Key Points to Consider During Physical Therapy Website Design

[info_box]Action Items

Keep it Organized-Break information into small, manageable sections.
Make sure you write for senior viewers too.
Number each step and give clear instructions.
Minimize the use of medical terms and technical jargon.

[/info_box]

1. Organizing Web Information for Older Adults

Many older adults have had little training in the use of computers and the Internet and are unfamiliar with the way information on websites is organized. In addition, changes in working memory may affect their ability to simultaneously grasp, retain, and manage new information. Declines in perceptual speed can increase the time it takes to process information. A website with a simple design, uncluttered layout, clear labels, and short sections of information can make it easier for older adults to select content, absorb and retain what they read, and avoid information overload.

Make it clear how the information on the website is organized.

Users should easily be able to determine what information your site offers and how it is organized. They should be able to figure out a starting point and predict what type of information a link will lead them to. It should also be clear how they can find more information as well as how to return to previously visited pages.

Keep the website structure simple and straightforward.

A broad and shallow site hierarchy reduces complexity and makes it easier for visitors to learn how information is organized.

Break information into short sections.

Giving people a small amount of content at one time makes it easier for them to grasp and recall information.

Write a clear, informative heading for each section.

Clear headings give people anchors on the page and help them select desired content. For example, headings can be:

Topics

Back Exercises
Knee Conditions
Rehabilitation After Hip Replacement

Action Verbs (“ing” words)

Caring for Stroke Patients
Making Your First Physical Therapy Appointment

Questions

How do physical therapists help with back pain?
What causes arthritis?

Put key information first.

The most important information should be located where people can find it most easily—at the top of the website and at the top of a web page.

Put the sections in logical order: Think about how older adults might look for information.

Provide a site map: Make sure your sitemap includes every page.

2. Writing Online Text for Older Adults

Age-related changes in text comprehension can make it harder for older adults to understand written material that is not expressed in a straightforward or concrete manner. Changes in attentional functioning may make it more difficult for older people to stay focused on specific information and eliminate distractions. Many older adults may be unfamiliar with technical language and jargon. To keep the text senior friendly:

1. Limit the number of points you make.
Stick to one to five messages in each section. Keeping your information brief can make it easier for web users to stay focused.

2. Put the key message first.
Putting the main message at the beginning ensures that your website visitors will see it.

3. Keep paragraphs and sentences short.
Paragraphs should express one main idea. Sentences should be simple and straightforward.

4. Write in the active voice.
The active voice puts the focus on people and actions.

Things to Avoid and Some Possible Alternatives

Avoid: Prescription medicines are taken by many older adults.

Use instead: Many older adults take prescription medicines.

Write in the positive.
Be especially aware of words that have negative meaning such as “forget,” “until,” and “unless.” Instead of combining them with “not,” rewrite the sentence with a positive word.

Avoid: Don’t forget to take your medicine.

Use instead: Remember to take your medicine.

Explain clearly; don’t make people guess what you mean.

Avoid: Restaurants that offer senior discounts may be a good choice for older adults who like to eat out.

Use instead: If you like to eat out, go to restaurants that offer senior discounts.

Address your web users by using “you.” A direct instruction like “Exercise every day” is one way of writing for your web users, but not every message you want to give is such a direct instruction.

Avoid: No matter where a person is, a sudden fall can be startling and upsetting. If someone falls, that person should stay as calm as possible.

Use instead: Whether you’re at home or somewhere else, a sudden fall can be startling and upsetting. If you do fall, stay as calm as possible.

Choose words your web users know. Minimize jargon and technical terms. Write in simple language. For example, to describe a place to exchange messages with other older adults on a website:

Avoid: Online Community

Use instead: Communicate with others online

3. Make Sure Instructions “Can’t” be Misunderstood

Give specific instructions. These examples tell people exactly what to do:

Repeat the exercise 10 times.
Hold the stretch for 20 seconds.
Exercise twice each day.

If the instructions have more than one step, number them.

How To Do a Calf Stretch

Sit securely toward the edge of a sturdy, armless chair.
Stretch your legs out in front of you.
With your heels on the floor, bend your ankles to point toes toward you.
[The steps would continue like this.]

4. Avoid Medical Jargon and Unfamiliar Terms

Define unfamiliar terms. If you need to use a term that most older adults do not know, define it when you use it.

Active Range of Motion (AROM) – the patient lifts or moves a body part through range of motion against gravity.
Isometrics – muscle contraction without joint movement.

Provide summary information. Summarizing information reinforces it and helps with recall. If you repeat information at different places in your site, make sure the messages are consistent.

[note_box]Baby Boomers are big consumers of physical therapist directed services. It makes good sense to consider your audience when putting together your physical therapy web design and development plan.[/note_box]