December 15th, 2014
A physical therapy practice owner can understandably be overwhelmed by the vast number of online marketing choices. However, because of the nature of the physical therapy market, there isn’t a need to dedicate a massive budget to online marketing. In fact, if you are paying more than $160/month, the chance are you aren’t getting good value. Your online marketing mix should consist of the following:
- A unique, extremely attractive and interactive website.
- An attractive mobile version of your website.
- An automated email newsletter system for your present and past patients.
- Search engine optimization - both natural and local (PPC ads are an option).
- A system to collect ratings and reviews.
- A company Facebook page that is linked to Twitter.
- A YouTube channel to highlight your practice, specialties, and success stories.
It takes about 60-90 days for the following reasons:
- we custom design each site (no templates).
- we help you write the content if necessary.
- we integrate your photos or stock photos (it’s not do-it-yourself).
No. Our services are month-to-month. If the E-rehab services don’t work for you (which is very rare), they you can discontinue our services at any time.
No, not really. The only additional fee would be for hiring outside talent for a website video spokesperson. Here are a couple of our client sites with a video spokesperson.
Simply call us at 800-468-5161 x 1101 and our team will guide you step-by-step through the process.
In almost all cases, you will keep the same domain name and email address. We have successfully migrated hundreds of client domains over to our systems and you remain owner of your domain name.
Yes, as part of all levels of service, we provide you with email accounts. Please contact us for options.
Yes, we have a referral plan. Please contact us for details.
Yes, we provide fresh content for not only your website but your Facebook page as well. Leave the writing to us while you treat patients.
Yes, we provide an advanced website analytics program with all kinds of details like how many website visitors you have, the search engines they use, number of pages visited, and much more.
Yes, we have an online storefront that you can link to from an E-rehab website and it is amazingly affordable.
There is a minimal $10/month fee for an online store. Compare this to others that charge 5-10x more.
No, you don’t stock any products. Products are drop shipped right to your patients.
Yes, there are both sales commissions and discounts on the published price. Ideally, you could pay for the E-rehab services simply by shopping for products you consume every month at your practice and using the commissions to pay for the E-rehab services.
The E-rehab team of professionals writes the newsletters. They are not just text though, your message is delivered as a video message with interactive resources as well.
A video newsletter is a short email with a link that directs readers to your website where they can experience the rich media video, take interactive quizzes, and download valuable resources to help improve their health and well being.
Our service fees include unlimited support and website changes.
Yes, they can but unlike most other appointment systems, our patient appointment request is secure. You are notified of the appointment and even have a tickler system that show you which appointments have been verified.
Absolutely! The latest generation of E-rehab websites are built on the WordPress platform so it is very easy for you to edit any of the pages.
No. We have to host your website so that you can realize all of the benefits of working on our integrated marketing platform.
We have produced a number of practice videos for YouTube channels and client websites as well. We can also use your video if you already have one and stream it using the latest video delivery systems.
We have had a number of clients tell us that using the physician newsletters either as topic of discussion with referring physicians or as a direct mail piece has resulted in increased business.
Yes, we provide both email newsletters and PDF print newsletters for patients and physicians.
SEO or “search engine optimization” is the process of improving the volume and quality of traffic to your web site from search engines via "natural" or "organic" search results (see above for the natural listings). SEO is a global competition. You are competing against every other website in cyberspace. For this reason it can be very challenging to get your website to rank at or near the top of the page for certain search terms.
Paid ads, aka PPC ads, or Google Adwords (when advertising on Google) are short advertisements that usually appear at the top or in the right column of a search result page. Each time your ad appear and someone clicks on it, you pay a fee to that search engine. There are dozens of search engines that offer this service. In our experience, Google is the only search engine where paid ads may be worthwhile. Please call for more information.
Local optimization is process of getting your physical therapy website listed on page one in geographic directories. The best example is Google Places but there are hundreds of other similar local mapping directories Yahoo! Local is another good example.
Quite frankly we are better and cheaper. Most SEO companies don’t understand physical therapy private practice and your market. E-rehab regularly saves practice hundreds of dollars/month in wasted search marketing fees.
Yes. E-rehab can put together or take over the administration of your Facebook page for you.
Yes. E-rehab will regularly post to your Facebook page which takes some of the burden, of writing and posting, off of your shoulders.
Yes. Part of our social media marketing package includes the development of 4 practice videos and the creation of your own YouTube channel.
Yes. E-rehab can set up your Twitter account and also “push” your feeds from your Facebook page to your Twitter account.
Yes. You can add additional services to your E-rehab account. You can also downgrade if you choose but we don’t recommend it because we provide such great value.
Yes. Please call us for details.
That’s were E-rehab is head and shoulders above the rest. We design an online marketing package that specifically fits your needs and your budget. Call us for details - 800-468-5161 x 1101.